Distribution examples

ea/Surveys/Checklist.md

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+# Pareto Principle Checklist for Question Design  
+  
+### Problems to watch out for before testing the questionnaire.  
+  
+1. PROBLEMS WITH READING: Determine whether it is difficult for the interviewers to read the question uniformly to all respondents.  
+1a – WHAT TO READ: Interviewers may have difficulty determining what parts of the question are to be read.  
+1b – MISSING INFORMATION: Information the interviewer needs to administer the question is not contained in the question.  
+1c – HOW TO READ: Question is not fully scripted and therefore difficult to read.  
+  
+2. PROBLEMS WITH INSTRUCTIONS: Look for problems with any introductions, instructions, or explanations from the respondent’s point of view.  
+2a – CONFLICTING OR INACCURATE INSTRUCTIONS, introductions, or explanations.  
+2b – COMPLICATED INSTRUCTIONS, introductions, or explanations.  
+  
+3. PROBLEMS WITH ITEM CLARITY: Identify problems related to communicating the intent or meaning of the question to the respondent.  
+3a – WORDING: The question is lengthy, awkward, ungrammatical, or contains complicated syntax.  
+3b – TECHNICAL TERMS are undefined, unclear, or complex.  
+3c – VAGUE: The question is vague because there are multiple ways in which to interpret it or to determine what is to be included and excluded.  
+3d – REFERENCE PERIODS are missing, not well specified, or are in conflict.  
+  
+4. PROBLEMS WITH ASSUMPTIONS: Determine whether there are problems with assumptions made or the underlying logic.  
+4a – INAPPROPRIATE ASSUMPTIONS are made about the respondent or his/her living situation.  
+4b – ASSUMES CONSTANT behavior: The question inappropriately assumes a constant pattern of behavior or experience for situations that in fact vary.  
+4c – DOUBLE-BARRELED question that contains multiple implicit questions.  
+  
+5. PROBLEMS WITH KNOWLEDGE/MEMORY: Check whether respondents are likely to not know  
+or have trouble remembering information.  
+5a – KNOWLEDGE: The respondent is unlikely to know the answer.  
+5b – An ATTITUDE that is asked about may not exist.  
+5c – RECALL failure.  
+5d – COMPUTATION or calculation problem.  
+  
+6. PROBLEMS WITH SENSITIVITY/BIAS: Assess questions for sensitive nature or wording, and for bias.  
+6a – SENSITIVE CONTENT: The question is on a topic that people will generally be uncomfortable talking about.  
+6b – A SOCIALLY ACCEPTABLE response is implied.  
+  
+7. PROBLEMS WITH RESPONSE CATEGORIES: Assess the adequacy of the range of responses to be recorded.  
+7a – OPEN-ENDED QUESTIONS that are inappropriate or difficult.  
+7b – MISMATCH between question and answer categories.  
+7c – TECHNICAL TERMS are undefined, unclear, or complex  
+7d – VAGUE response categories.  
+7e – OVERLAPPING response categories.  
+7f – MISSING response categories.  
+7g – ILLOGICAL ORDER of response categories.  
+  
+### Things to pay attention to when testing the questionnaire.  
+- Which items require respondents to think hard before they answer?    
+- What cognitive processes do they adopt to answer difficult questions?    
+- Which items seem to produce irritation, embarrassment, or confusion?    
+- Are there any items that respondents consider comical?    
+- Does the style of the question generate bias?    
+- Are the answers we get what we really want for the purpose of the study?    
+- Is there enough variability in the answers received?    
+- Are there local expressions that should be incorporated into the items to avoid ambiguity?    
+- Is the questionnaire too long?    
+- In the eye of the respondent, have any other important issues been overlooked in the questionnaire?