diff --git a/common/user.ts b/common/user.ts
index f89223d2..6a7491bd 100644
--- a/common/user.ts
+++ b/common/user.ts
@@ -63,6 +63,7 @@ export type User = {
       badges: StreakerBadge[]
     }
   }
+  userDeleted?: boolean
 }
 
 export type PrivateUser = {
diff --git a/firestore.rules b/firestore.rules
index bfcb7183..d9e004d4 100644
--- a/firestore.rules
+++ b/firestore.rules
@@ -89,6 +89,7 @@ service cloud.firestore {
       allow update: if (userId == request.auth.uid || isAdmin())
                        && request.resource.data.diff(resource.data).affectedKeys()
                          .hasOnly(['apiKey', 'notificationPreferences', 'twitchInfo']);
+      allow delete: if (userId == request.auth.uid || isAdmin());              
     }
 
     match /private-users/{userId}/views/{viewId} {
diff --git a/functions/src/change-user-info.ts b/functions/src/change-user-info.ts
index 53908741..07383a2b 100644
--- a/functions/src/change-user-info.ts
+++ b/functions/src/change-user-info.ts
@@ -18,15 +18,19 @@ const bodySchema = z.object({
   username: z.string().optional(),
   name: z.string().optional(),
   avatarUrl: z.string().optional(),
+  userDeleted: z.boolean().optional(),
 })
 
 export const changeuserinfo = newEndpoint({}, async (req, auth) => {
-  const { username, name, avatarUrl } = validate(bodySchema, req.body)
+  const { username, name, avatarUrl, userDeleted } = validate(
+    bodySchema,
+    req.body
+  )
 
   const user = await getUser(auth.uid)
   if (!user) throw new APIError(400, 'User not found')
 
-  await changeUser(user, { username, name, avatarUrl })
+  await changeUser(user, { username, name, avatarUrl, userDeleted })
   return { message: 'Successfully changed user info.' }
 })
 
@@ -36,6 +40,7 @@ export const changeUser = async (
     username?: string
     name?: string
     avatarUrl?: string
+    userDeleted?: boolean
   }
 ) => {
   // Update contracts, comments, and answers outside of a transaction to avoid contention.
diff --git a/web/lib/firebase/users.ts b/web/lib/firebase/users.ts
index 4e29fb1c..5bd01358 100644
--- a/web/lib/firebase/users.ts
+++ b/web/lib/firebase/users.ts
@@ -83,6 +83,10 @@ export async function updatePrivateUser(
   await updateDoc(doc(privateUsers, userId), { ...update })
 }
 
+export async function deletePrivateUser(userId: string) {
+  await deleteDoc(doc(privateUsers, userId))
+}
+
 export function listenForUser(
   userId: string,
   setUser: (user: User | null) => void
diff --git a/web/pages/[username]/index.tsx b/web/pages/[username]/index.tsx
index 9c8adc39..ad96a20b 100644
--- a/web/pages/[username]/index.tsx
+++ b/web/pages/[username]/index.tsx
@@ -33,5 +33,5 @@ export default function UserProfile(props: { user: User | null }) {
 
   useTracking('view user profile', { username })
 
-  return user ? <UserPage user={user} /> : <Custom404 />
+  return user && !user.userDeleted ? <UserPage user={user} /> : <Custom404 />
 }
diff --git a/web/pages/profile.tsx b/web/pages/profile.tsx
index c32fe2fb..6ce775df 100644
--- a/web/pages/profile.tsx
+++ b/web/pages/profile.tsx
@@ -1,4 +1,5 @@
 import { RefreshIcon } from '@heroicons/react/outline'
+import { TrashIcon, UserRemoveIcon } from '@heroicons/react/solid'
 import { PrivateUser, User } from 'common/user'
 import { cleanDisplayName, cleanUsername } from 'common/util/clean-username'
 import Link from 'next/link'
@@ -19,6 +20,7 @@ import { changeUserInfo } from 'web/lib/firebase/api'
 import { redirectIfLoggedOut } from 'web/lib/firebase/server-auth'
 import { uploadImage } from 'web/lib/firebase/storage'
 import {
+  deletePrivateUser,
   getUserAndPrivateUser,
   updatePrivateUser,
   updateUser,
@@ -107,6 +109,11 @@ export default function ProfilePage(props: {
     })
   }
 
+  const deleteAccount = async () => {
+    await changeUserInfo({ userDeleted: true })
+    await deletePrivateUser(privateUser.id)
+  }
+
   const fileHandler = async (event: any) => {
     const file = event.target.files[0]
 
@@ -201,7 +208,7 @@ export default function ProfilePage(props: {
 
           <div>
             <label className="px-1 py-2">API key</label>
-            <div className="flex w-full items-stretch">
+            <div className="flex w-full items-stretch space-x-1">
               <Input
                 type="text"
                 placeholder="Click refresh to generate key"
@@ -240,6 +247,41 @@ export default function ProfilePage(props: {
               </ConfirmationButton>
             </div>
           </div>
+          <div>
+            <label className="px-1 py-2">Deactivate Account</label>
+            <div className="flex w-full items-stretch space-x-1">
+              <Input
+                type="text"
+                placeholder="Click to permanently deactivate this account"
+                readOnly
+                className="w-full"
+              />
+              <ConfirmationButton
+                openModalBtn={{
+                  className: 'p-2',
+                  label: '',
+                  icon: <TrashIcon className="h-5 w-5" />,
+                  color: 'red',
+                }}
+                submitBtn={{
+                  label: 'Deactivate account',
+                }}
+                onSubmitWithSuccess={async () => {
+                  deleteAccount()
+                  return true
+                }}
+              >
+                <Col>
+                  <Title text={'Are you sure?'} />
+                  <div>
+                    Deactivating your account means you will no longer be able
+                    to use your account. You will lose access to all of your
+                    data.
+                  </div>
+                </Col>
+              </ConfirmationButton>
+            </div>
+          </div>
         </Col>
       </Col>
     </Page>