diff --git a/web/components/add-funds-button.tsx b/web/components/add-funds-button.tsx
index 14c9b063..90b24b2c 100644
--- a/web/components/add-funds-button.tsx
+++ b/web/components/add-funds-button.tsx
@@ -61,7 +61,7 @@ export function AddFundsButton(props: { className?: string }) {
             >
               <button
                 type="submit"
-                className="btn btn-primary bg-gradient-to-r from-teal-500 to-green-500 px-10 font-medium hover:from-teal-600 hover:to-green-600"
+                className="btn btn-primary bg-gradient-to-r from-indigo-500 to-blue-500 px-10 font-medium hover:from-indigo-600 hover:to-blue-600"
               >
                 Checkout
               </button>
diff --git a/web/components/answers/answer-bet-panel.tsx b/web/components/answers/answer-bet-panel.tsx
index c483345c..705433b1 100644
--- a/web/components/answers/answer-bet-panel.tsx
+++ b/web/components/answers/answer-bet-panel.tsx
@@ -22,9 +22,9 @@ import {
   calculateDpmPayoutAfterCorrectBet,
   getDpmOutcomeProbabilityAfterBet,
 } from 'common/calculate-dpm'
-import { firebaseLogin } from 'web/lib/firebase/users'
 import { Bet } from 'common/bet'
 import { track } from 'web/lib/service/analytics'
+import { SignUpPrompt } from '../sign-up-prompt'
 
 export function AnswerBetPanel(props: {
   answer: Answer
@@ -183,12 +183,7 @@ export function AnswerBetPanel(props: {
           {isSubmitting ? 'Submitting...' : 'Submit trade'}
         </button>
       ) : (
-        <button
-          className="btn self-stretch whitespace-nowrap border-none bg-gradient-to-r from-teal-500 to-green-500 px-10 text-lg font-medium normal-case hover:from-teal-600 hover:to-green-600"
-          onClick={firebaseLogin}
-        >
-          Sign up to bet!
-        </button>
+        <SignUpPrompt />
       )}
     </Col>
   )
diff --git a/web/components/answers/create-answer-panel.tsx b/web/components/answers/create-answer-panel.tsx
index 6d9739cc..2a089f50 100644
--- a/web/components/answers/create-answer-panel.tsx
+++ b/web/components/answers/create-answer-panel.tsx
@@ -22,6 +22,7 @@ import {
 import { firebaseLogin } from 'web/lib/firebase/users'
 import { Bet } from 'common/bet'
 import { MAX_ANSWER_LENGTH } from 'common/answer'
+import { withTracking } from 'web/lib/service/analytics'
 
 export function CreateAnswerPanel(props: { contract: FreeResponseContract }) {
   const { contract } = props
@@ -143,7 +144,7 @@ export function CreateAnswerPanel(props: { contract: FreeResponseContract }) {
                 isSubmitting && 'loading'
               )}
               disabled={!canSubmit}
-              onClick={submitAnswer}
+              onClick={withTracking(submitAnswer, 'submit answer')}
             >
               Submit answer & buy
             </button>
@@ -151,7 +152,7 @@ export function CreateAnswerPanel(props: { contract: FreeResponseContract }) {
             text && (
               <button
                 className="btn self-end whitespace-nowrap border-none bg-gradient-to-r from-teal-500 to-green-500 px-10 text-lg font-medium normal-case hover:from-teal-600 hover:to-green-600"
-                onClick={firebaseLogin}
+                onClick={withTracking(firebaseLogin, 'answer panel sign in')}
               >
                 Sign in
               </button>
diff --git a/web/components/contract-search.tsx b/web/components/contract-search.tsx
index e56be8b8..d9aee48a 100644
--- a/web/components/contract-search.tsx
+++ b/web/components/contract-search.tsx
@@ -26,6 +26,8 @@ import { EditCategoriesButton } from './feed/category-selector'
 import { CATEGORIES } from 'common/categories'
 import { Tabs } from './layout/tabs'
 import { EditFollowingButton } from './following-button'
+import { track } from '@amplitude/analytics-browser'
+import { trackCallback } from 'web/lib/service/analytics'
 
 const searchClient = algoliasearch(
   'GJQPAYENIF',
@@ -129,11 +131,13 @@ export function ContractSearch(props: {
             input: '!pl-10 !input !input-bordered shadow-none w-[100px]',
             resetIcon: 'mt-2 hidden sm:flex',
           }}
+          onBlur={trackCallback('search')}
         />
         <select
           className="!select !select-bordered"
           value={filter}
           onChange={(e) => setFilter(e.target.value as filter)}
+          onBlur={trackCallback('select search filter')}
         >
           <option value="open">Open</option>
           <option value="closed">Closed</option>
@@ -145,6 +149,7 @@ export function ContractSearch(props: {
           classNames={{
             select: '!select !select-bordered',
           }}
+          onBlur={trackCallback('select search sort')}
         />
         <Configure
           facetFilters={filters}
@@ -296,7 +301,11 @@ function CategoryFollowSelector(props: {
             ]
           : []),
       ]}
-      onClick={(_, index) => setMode(index === 0 ? 'categories' : 'following')}
+      onClick={(_, index) => {
+        const mode = index === 0 ? 'categories' : 'following'
+        setMode(mode)
+        track(`click ${mode} tab`)
+      }}
     />
   )
 }
diff --git a/web/components/contract/contract-card.tsx b/web/components/contract/contract-card.tsx
index 3f600b55..a79351be 100644
--- a/web/components/contract/contract-card.tsx
+++ b/web/components/contract/contract-card.tsx
@@ -22,6 +22,8 @@ import { getExpectedValue, getValueFromBucket } from 'common/calculate-dpm'
 import { QuickBet, ProbBar, getColor } from './quick-bet'
 import { useContractWithPreload } from 'web/hooks/use-contract'
 import { useUser } from 'web/hooks/use-user'
+import { track } from '@amplitude/analytics-browser'
+import { trackCallback } from 'web/lib/service/analytics'
 
 export function ContractCard(props: {
   contract: Contract
@@ -71,12 +73,22 @@ export function ContractCard(props: {
                     if (e.ctrlKey || e.metaKey) return
 
                     e.preventDefault()
+                    track('click market card', {
+                      slug: contract.slug,
+                      contractId: contract.id,
+                    })
                     onClick()
                   }}
                 />
               ) : (
                 <Link href={contractPath(contract)}>
-                  <a className="absolute top-0 left-0 right-0 bottom-0" />
+                  <a
+                    onClick={trackCallback('click market card', {
+                      slug: contract.slug,
+                      contractId: contract.id,
+                    })}
+                    className="absolute top-0 left-0 right-0 bottom-0"
+                  />
                 </Link>
               )}
             </div>
diff --git a/web/components/copy-link-button.tsx b/web/components/copy-link-button.tsx
index 9366af8f..ab6dd66f 100644
--- a/web/components/copy-link-button.tsx
+++ b/web/components/copy-link-button.tsx
@@ -2,11 +2,13 @@ import React, { Fragment } from 'react'
 import { LinkIcon } from '@heroicons/react/outline'
 import { Menu, Transition } from '@headlessui/react'
 import clsx from 'clsx'
+
 import { Contract } from 'common/contract'
 import { copyToClipboard } from 'web/lib/util/copy'
 import { contractPath } from 'web/lib/firebase/contracts'
 import { ENV_CONFIG } from 'common/envs/constants'
 import { ToastClipboard } from 'web/components/toast-clipboard'
+import { track } from 'web/lib/service/analytics'
 
 function copyContractUrl(contract: Contract) {
   copyToClipboard(`https://${ENV_CONFIG.domain}${contractPath(contract)}`)
@@ -23,7 +25,10 @@ export function CopyLinkButton(props: {
     <Menu
       as="div"
       className="relative z-10 flex-shrink-0"
-      onMouseUp={() => copyContractUrl(contract)}
+      onMouseUp={() => {
+        copyContractUrl(contract)
+        track('copy share link')
+      }}
     >
       <Menu.Button
         className={clsx(
diff --git a/web/components/feed/category-selector.tsx b/web/components/feed/category-selector.tsx
index 8f7c5e75..db9a856a 100644
--- a/web/components/feed/category-selector.tsx
+++ b/web/components/feed/category-selector.tsx
@@ -9,6 +9,7 @@ import { Col } from '../layout/col'
 import { useState } from 'react'
 import { updateUser, User } from 'web/lib/firebase/users'
 import { Checkbox } from '../checkbox'
+import { track } from 'web/lib/service/analytics'
 
 export function CategorySelector(props: {
   category: string
@@ -93,7 +94,10 @@ export function EditCategoriesButton(props: {
         className,
         'btn btn-sm btn-ghost cursor-pointer gap-2 whitespace-nowrap text-sm normal-case text-gray-700'
       )}
-      onClick={() => setIsOpen(true)}
+      onClick={() => {
+        setIsOpen(true)
+        track('edit categories button')
+      }}
     >
       <PencilIcon className="inline h-4 w-4" />
       Categories
diff --git a/web/components/feed/feed-comments.tsx b/web/components/feed/feed-comments.tsx
index 0be02de8..daf8e197 100644
--- a/web/components/feed/feed-comments.tsx
+++ b/web/components/feed/feed-comments.tsx
@@ -24,6 +24,7 @@ import { Col } from 'web/components/layout/col'
 import { getProbability } from 'common/calculate'
 import { LoadingIndicator } from 'web/components/loading-indicator'
 import { PaperAirplaneIcon } from '@heroicons/react/outline'
+import { track } from 'web/lib/service/analytics'
 
 export function FeedCommentThread(props: {
   contract: Contract
@@ -354,6 +355,7 @@ export function CommentInput(props: {
 
   async function submitComment(betId: string | undefined) {
     if (!user) {
+      track('sign in to comment')
       return await firebaseLogin()
     }
     if (!comment || isSubmitting) return
diff --git a/web/components/follow-button.tsx b/web/components/follow-button.tsx
index f2a67b9b..09495169 100644
--- a/web/components/follow-button.tsx
+++ b/web/components/follow-button.tsx
@@ -2,6 +2,7 @@ import clsx from 'clsx'
 import { useFollows } from 'web/hooks/use-follows'
 import { useUser } from 'web/hooks/use-user'
 import { follow, unfollow } from 'web/lib/firebase/users'
+import { withTracking } from 'web/lib/service/analytics'
 
 export function FollowButton(props: {
   isFollowing: boolean | undefined
@@ -34,7 +35,7 @@ export function FollowButton(props: {
           small && smallStyle,
           className
         )}
-        onClick={onUnfollow}
+        onClick={withTracking(onUnfollow, 'unfollow')}
       >
         Following
       </button>
@@ -44,7 +45,7 @@ export function FollowButton(props: {
   return (
     <button
       className={clsx('btn btn-sm', small && smallStyle, className)}
-      onClick={onFollow}
+      onClick={withTracking(onFollow, 'follow')}
     >
       Follow
     </button>
diff --git a/web/components/following-button.tsx b/web/components/following-button.tsx
index f402f3d0..c9aecbff 100644
--- a/web/components/following-button.tsx
+++ b/web/components/following-button.tsx
@@ -1,5 +1,6 @@
 import clsx from 'clsx'
 import { PencilIcon } from '@heroicons/react/outline'
+
 import { User } from 'common/user'
 import { useEffect, useState } from 'react'
 import { useFollowers, useFollows } from 'web/hooks/use-follows'
@@ -10,6 +11,7 @@ import { Modal } from './layout/modal'
 import { Tabs } from './layout/tabs'
 import { useDiscoverUsers } from 'web/hooks/use-users'
 import { TextButton } from './text-button'
+import { track } from 'web/lib/service/analytics'
 
 export function FollowingButton(props: { user: User }) {
   const { user } = props
@@ -48,7 +50,10 @@ export function EditFollowingButton(props: { user: User; className?: string }) {
         className,
         'btn btn-sm btn-ghost cursor-pointer gap-2 whitespace-nowrap text-sm normal-case text-gray-700'
       )}
-      onClick={() => setIsOpen(true)}
+      onClick={() => {
+        setIsOpen(true)
+        track('edit following button')
+      }}
     >
       <PencilIcon className="inline h-4 w-4" />
       Following
diff --git a/web/components/liquidity-panel.tsx b/web/components/liquidity-panel.tsx
index 4f836da7..33efb335 100644
--- a/web/components/liquidity-panel.tsx
+++ b/web/components/liquidity-panel.tsx
@@ -12,6 +12,7 @@ import { Tabs } from './layout/tabs'
 import { NoLabel, YesLabel } from './outcome-label'
 import { Col } from './layout/col'
 import { InfoTooltip } from './info-tooltip'
+import { track } from 'web/lib/service/analytics'
 
 export function LiquidityPanel(props: { contract: CPMMContract }) {
   const { contract } = props
@@ -57,7 +58,7 @@ export function LiquidityPanel(props: { contract: CPMMContract }) {
 
 function AddLiquidityPanel(props: { contract: CPMMContract }) {
   const { contract } = props
-  const { id: contractId } = contract
+  const { id: contractId, slug } = contract
 
   const user = useUser()
 
@@ -99,6 +100,8 @@ function AddLiquidityPanel(props: { contract: CPMMContract }) {
         }
       })
       .catch((_) => setError('Server error'))
+
+    track('add liquidity', { amount, contractId, slug })
   }
 
   return (
@@ -177,6 +180,8 @@ function WithdrawLiquidityPanel(props: {
         setIsLoading(false)
       })
       .catch((_) => setError('Server error'))
+
+    track('withdraw liquidity')
   }
 
   if (isSuccess)
diff --git a/web/components/nav/nav-bar.tsx b/web/components/nav/nav-bar.tsx
index 7a291606..926b8ae8 100644
--- a/web/components/nav/nav-bar.tsx
+++ b/web/components/nav/nav-bar.tsx
@@ -17,6 +17,7 @@ import clsx from 'clsx'
 import { useRouter } from 'next/router'
 import NotificationsIcon from 'web/components/notifications-icon'
 import { useIsIframe } from 'web/hooks/use-is-iframe'
+import { trackCallback } from 'web/lib/service/analytics'
 
 function getNavigation(username: string) {
   return [
@@ -106,6 +107,7 @@ function NavBarItem(props: { item: Item; currentPage: string }) {
           'block w-full py-1 px-3 text-center hover:bg-indigo-200 hover:text-indigo-700',
           currentPage === item.href && 'bg-gray-200 text-indigo-700'
         )}
+        onClick={trackCallback('navbar: ' + item.name)}
       >
         <item.icon className="my-1 mx-auto h-6 w-6" />
         {item.name}
diff --git a/web/components/nav/profile-menu.tsx b/web/components/nav/profile-menu.tsx
index 9af9f59c..397f6e4e 100644
--- a/web/components/nav/profile-menu.tsx
+++ b/web/components/nav/profile-menu.tsx
@@ -1,13 +1,18 @@
 import Link from 'next/link'
+
 import { User } from 'web/lib/firebase/users'
 import { formatMoney } from 'common/util/format'
 import { Avatar } from '../avatar'
+import { trackCallback } from 'web/lib/service/analytics'
 
 export function ProfileSummary(props: { user: User }) {
   const { user } = props
   return (
     <Link href={`/${user.username}`}>
-      <a className="group flex flex-row items-center gap-4 rounded-md py-3 text-gray-500 hover:bg-gray-100 hover:text-gray-700">
+      <a
+        onClick={trackCallback('sidebar: profile')}
+        className="group flex flex-row items-center gap-4 rounded-md py-3 text-gray-500 hover:bg-gray-100 hover:text-gray-700"
+      >
         <Avatar avatarUrl={user.avatarUrl} username={user.username} noLink />
 
         <div className="truncate">
diff --git a/web/components/nav/sidebar.tsx b/web/components/nav/sidebar.tsx
index f8b044d0..a397c6dc 100644
--- a/web/components/nav/sidebar.tsx
+++ b/web/components/nav/sidebar.tsx
@@ -26,6 +26,7 @@ import { Row } from '../layout/row'
 import NotificationsIcon from 'web/components/notifications-icon'
 import React, { useEffect, useState } from 'react'
 import { IS_PRIVATE_MANIFOLD } from 'common/envs/constants'
+import { trackCallback, withTracking } from 'web/lib/service/analytics'
 
 // Create an icon from the url of an image
 function IconFromUrl(url: string): React.ComponentType<{ className?: string }> {
@@ -125,6 +126,7 @@ function SidebarItem(props: { item: Item; currentPage: string }) {
   return (
     <Link href={item.href} key={item.name}>
       <a
+        onClick={trackCallback('sidebar: ' + item.name)}
         className={clsx(
           item.href == currentPage
             ? 'bg-gray-200 text-gray-900'
@@ -216,7 +218,11 @@ export default function Sidebar(props: { className?: string }) {
         {user && (
           <MenuButton
             menuItems={[
-              { name: 'Sign out', href: '#', onClick: () => firebaseLogout() },
+              {
+                name: 'Sign out',
+                href: '#',
+                onClick: withTracking(firebaseLogout, 'sign out'),
+              },
             ]}
             buttonContent={<MoreButton />}
           />
@@ -237,13 +243,16 @@ export default function Sidebar(props: { className?: string }) {
       <div className={'aligncenter flex justify-center'}>
         {user ? (
           <Link href={'/create'} passHref>
-            <button className={clsx(gradient, buttonStyle)}>
+            <button
+              className={clsx(gradient, buttonStyle)}
+              onClick={trackCallback('create question button')}
+            >
               Create a question
             </button>
           </Link>
         ) : (
           <button
-            onClick={firebaseLogin}
+            onClick={withTracking(firebaseLogin, 'sign in')}
             className={clsx(gradient, buttonStyle)}
           >
             Sign in
diff --git a/web/components/share-embed-button.tsx b/web/components/share-embed-button.tsx
index e21c4cfe..1b24c689 100644
--- a/web/components/share-embed-button.tsx
+++ b/web/components/share-embed-button.tsx
@@ -1,11 +1,13 @@
 import React, { Fragment } from 'react'
 import { CodeIcon } from '@heroicons/react/outline'
 import { Menu, Transition } from '@headlessui/react'
+
 import { Contract } from 'common/contract'
 import { contractPath } from 'web/lib/firebase/contracts'
 import { DOMAIN } from 'common/envs/constants'
 import { copyToClipboard } from 'web/lib/util/copy'
 import { ToastClipboard } from 'web/components/toast-clipboard'
+import { track } from 'web/lib/service/analytics'
 
 function copyEmbedCode(contract: Contract) {
   const title = contract.question
@@ -26,7 +28,10 @@ export function ShareEmbedButton(props: {
     <Menu
       as="div"
       className="relative z-10 flex-shrink-0"
-      onMouseUp={() => copyEmbedCode(contract)}
+      onMouseUp={() => {
+        copyEmbedCode(contract)
+        track('copy embed code')
+      }}
     >
       <Menu.Button
         className="btn btn-xs normal-case"
diff --git a/web/components/sign-up-prompt.tsx b/web/components/sign-up-prompt.tsx
index 256a64d7..21c391f0 100644
--- a/web/components/sign-up-prompt.tsx
+++ b/web/components/sign-up-prompt.tsx
@@ -1,6 +1,7 @@
 import React from 'react'
 import { useUser } from 'web/hooks/use-user'
 import { firebaseLogin } from 'web/lib/firebase/users'
+import { withTracking } from 'web/lib/service/analytics'
 
 export function SignUpPrompt() {
   const user = useUser()
@@ -8,7 +9,7 @@ export function SignUpPrompt() {
   return user === null ? (
     <button
       className="btn flex-1 whitespace-nowrap border-none bg-gradient-to-r from-teal-500 to-green-500 px-10 text-lg font-medium normal-case hover:from-teal-600 hover:to-green-600"
-      onClick={firebaseLogin}
+      onClick={withTracking(firebaseLogin, 'sign up to bet')}
     >
       Sign up to bet!
     </button>
diff --git a/web/components/tags-input.tsx b/web/components/tags-input.tsx
index 6a0cdcda..22ce52f9 100644
--- a/web/components/tags-input.tsx
+++ b/web/components/tags-input.tsx
@@ -6,6 +6,7 @@ import { Col } from './layout/col'
 import { Row } from './layout/row'
 import { TagsList } from './tags-list'
 import { MAX_TAG_LENGTH } from 'common/contract'
+import { track } from 'web/lib/service/analytics'
 
 export function TagsInput(props: { contract: Contract; className?: string }) {
   const { contract, className } = props
@@ -24,6 +25,7 @@ export function TagsInput(props: { contract: Contract; className?: string }) {
     })
     setIsSubmitting(false)
     setTagText('')
+    track('save tags')
   }
 
   return (
diff --git a/web/components/tweet-button.tsx b/web/components/tweet-button.tsx
index 44f32ab9..23410165 100644
--- a/web/components/tweet-button.tsx
+++ b/web/components/tweet-button.tsx
@@ -1,4 +1,5 @@
 import clsx from 'clsx'
+import { trackCallback } from 'web/lib/service/analytics'
 
 export function TweetButton(props: { className?: string; tweetText: string }) {
   const { tweetText, className } = props
@@ -12,6 +13,7 @@ export function TweetButton(props: { className?: string; tweetText: string }) {
         color: '#1da1f2',
       }}
       href={getTweetHref(tweetText)}
+      onClick={trackCallback('share tweet')}
       target="_blank"
     >
       <img className="mr-2" src={'/twitter-logo.svg'} width={15} height={15} />
diff --git a/web/hooks/use-tracking.ts b/web/hooks/use-tracking.ts
new file mode 100644
index 00000000..018e82a0
--- /dev/null
+++ b/web/hooks/use-tracking.ts
@@ -0,0 +1,8 @@
+import { track } from '@amplitude/analytics-browser'
+import { useEffect } from 'react'
+
+export const useTracking = (eventName: string, eventProperties?: any) => {
+  useEffect(() => {
+    track(eventName, eventProperties)
+  }, [])
+}
diff --git a/web/lib/service/analytics.ts b/web/lib/service/analytics.ts
index 2a9b4078..3ac58055 100644
--- a/web/lib/service/analytics.ts
+++ b/web/lib/service/analytics.ts
@@ -12,15 +12,24 @@ init(ENV_CONFIG.amplitudeApiKey ?? '', undefined, { includeReferrer: true })
 
 export { track }
 
-// convenience function
+// Convenience functions:
+
+export const trackCallback =
+  (eventName: string, eventProperties?: any) => () => {
+    track(eventName, eventProperties)
+  }
+
 export const withTracking =
   (
     f: (() => void) | (() => Promise<void>),
     eventName: string,
     eventProperties?: any
   ) =>
-  () =>
-    Promise.all([f(), track(eventName, eventProperties).promise])
+  async () => {
+    const promise = f()
+    track(eventName, eventProperties)
+    await promise
+  }
 
 export async function identifyUser(userId: string) {
   setUserId(userId)
diff --git a/web/pages/[username]/[contractSlug].tsx b/web/pages/[username]/[contractSlug].tsx
index d6bd826d..a8ffd461 100644
--- a/web/pages/[username]/[contractSlug].tsx
+++ b/web/pages/[username]/[contractSlug].tsx
@@ -40,6 +40,7 @@ import { useIsIframe } from 'web/hooks/use-is-iframe'
 import ContractEmbedPage from '../embed/[username]/[contractSlug]'
 import { useBets } from 'web/hooks/use-bets'
 import { AlertBox } from 'web/components/alert-box'
+import { useTracking } from 'web/hooks/use-tracking'
 
 export const getStaticProps = fromPropz(getStaticPropz)
 export async function getStaticPropz(props: {
@@ -108,6 +109,12 @@ export function ContractPageContent(
 
   const contract = useContractWithPreload(props.contract) ?? props.contract
 
+  useTracking('view market', {
+    slug: contract.slug,
+    contractId: contract.id,
+    creatorId: contract.creatorId,
+  })
+
   const bets = useBets(contract.id) ?? props.bets
   // Sort for now to see if bug is fixed.
   comments.sort((c1, c2) => c1.createdTime - c2.createdTime)
diff --git a/web/pages/[username]/index.tsx b/web/pages/[username]/index.tsx
index eaef8471..9bca8991 100644
--- a/web/pages/[username]/index.tsx
+++ b/web/pages/[username]/index.tsx
@@ -5,6 +5,7 @@ import { getUserByUsername, User } from 'web/lib/firebase/users'
 import { UserPage } from 'web/components/user-page'
 import { useUser } from 'web/hooks/use-user'
 import Custom404 from '../404'
+import { useTracking } from 'web/hooks/use-tracking'
 
 export default function UserProfile(props: {
   tab?: 'markets' | 'comments' | 'bets'
@@ -12,6 +13,7 @@ export default function UserProfile(props: {
   const router = useRouter()
   const [user, setUser] = useState<User | null | 'loading'>('loading')
   const { username } = router.query as { username: string }
+
   useEffect(() => {
     if (username) {
       getUserByUsername(username).then(setUser)
@@ -20,6 +22,8 @@ export default function UserProfile(props: {
 
   const currentUser = useUser()
 
+  useTracking('view user profile', { username })
+
   if (user === 'loading') return <></>
 
   return user ? (
diff --git a/web/pages/add-funds.tsx b/web/pages/add-funds.tsx
index 67881a9f..f680d47b 100644
--- a/web/pages/add-funds.tsx
+++ b/web/pages/add-funds.tsx
@@ -6,6 +6,8 @@ import { FundsSelector } from 'web/components/yes-no-selector'
 import { useUser } from 'web/hooks/use-user'
 import { checkoutURL } from 'web/lib/service/stripe'
 import { Page } from 'web/components/page'
+import { useTracking } from 'web/hooks/use-tracking'
+import { trackCallback } from 'web/lib/service/analytics'
 
 export default function AddFundsPage() {
   const user = useUser()
@@ -14,6 +16,8 @@ export default function AddFundsPage() {
     2500
   )
 
+  useTracking('view add funds')
+
   return (
     <Page>
       <SEO
@@ -59,6 +63,7 @@ export default function AddFundsPage() {
             <button
               type="submit"
               className="btn btn-primary w-full bg-gradient-to-r from-indigo-500 to-blue-500 font-medium hover:from-indigo-600 hover:to-blue-600"
+              onClick={trackCallback('checkout', { amount: amountSelected })}
             >
               Checkout
             </button>
diff --git a/web/pages/charity/index.tsx b/web/pages/charity/index.tsx
index 1f6447cd..46201c3d 100644
--- a/web/pages/charity/index.tsx
+++ b/web/pages/charity/index.tsx
@@ -19,6 +19,7 @@ import { getAllCharityTxns } from 'web/lib/firebase/txns'
 import { manaToUSD } from 'common/util/format'
 import { quadraticMatches } from 'common/quadratic-funding'
 import { Txn } from 'common/txn'
+import { useTracking } from 'web/hooks/use-tracking'
 
 export async function getStaticProps() {
   const txns = await getAllCharityTxns()
@@ -95,6 +96,8 @@ export default function Charity(props: {
     [charities, query]
   )
 
+  useTracking('view charity')
+
   return (
     <Page>
       <Col className="w-full rounded px-4 py-6 sm:px-8 xl:w-[125%]">
diff --git a/web/pages/create.tsx b/web/pages/create.tsx
index d4bb3786..d9fb882e 100644
--- a/web/pages/create.tsx
+++ b/web/pages/create.tsx
@@ -22,11 +22,14 @@ import { removeUndefinedProps } from 'common/util/object'
 import { CATEGORIES } from 'common/categories'
 import { ChoicesToggleGroup } from 'web/components/choices-toggle-group'
 import { track } from 'web/lib/service/analytics'
+import { useTracking } from 'web/hooks/use-tracking'
 import { useWarnUnsavedChanges } from 'web/hooks/use-warn-unsaved-changes'
 
 export default function Create() {
   const [question, setQuestion] = useState('')
 
+  useTracking('view create page')
+
   return (
     <Page>
       <div className="mx-auto w-full max-w-2xl">
diff --git a/web/pages/home.tsx b/web/pages/home.tsx
index ccf9a585..ee789eea 100644
--- a/web/pages/home.tsx
+++ b/web/pages/home.tsx
@@ -9,6 +9,8 @@ import { ContractSearch } from 'web/components/contract-search'
 import { Contract } from 'common/contract'
 import { ContractPageContent } from './[username]/[contractSlug]'
 import { getContractFromSlug } from 'web/lib/firebase/contracts'
+import { useTracking } from 'web/hooks/use-tracking'
+import { track } from 'web/lib/service/analytics'
 
 const Home = () => {
   const user = useUser()
@@ -16,6 +18,8 @@ const Home = () => {
 
   const router = useRouter()
 
+  useTracking('view home')
+
   if (user === null) {
     Router.replace('/')
     return <></>
@@ -42,7 +46,10 @@ const Home = () => {
         <button
           type="button"
           className="fixed bottom-[70px] right-3 inline-flex items-center rounded-full border border-transparent bg-indigo-600 p-3 text-white shadow-sm hover:bg-indigo-700 focus:outline-none focus:ring-2 focus:ring-indigo-500 focus:ring-offset-2 lg:hidden"
-          onClick={() => router.push('/create')}
+          onClick={() => {
+            router.push('/create')
+            track('mobile create button')
+          }}
         >
           <PlusSmIcon className="h-8 w-8" aria-hidden="true" />
         </button>
diff --git a/web/pages/leaderboards.tsx b/web/pages/leaderboards.tsx
index 1d76ec45..735a00f9 100644
--- a/web/pages/leaderboards.tsx
+++ b/web/pages/leaderboards.tsx
@@ -4,6 +4,7 @@ import { Page } from 'web/components/page'
 import { getTopCreators, getTopTraders, User } from 'web/lib/firebase/users'
 import { formatMoney } from 'common/util/format'
 import { fromPropz, usePropz } from 'web/hooks/use-propz'
+import { useTracking } from 'web/hooks/use-tracking'
 
 export const getStaticProps = fromPropz(getStaticPropz)
 export async function getStaticPropz() {
@@ -32,6 +33,8 @@ export default function Leaderboards(props: {
   }
   const { topTraders, topCreators } = props
 
+  useTracking('view leaderboards')
+
   return (
     <Page margin>
       <Col className="items-center gap-10 lg:flex-row">