diff --git a/common/stats.ts b/common/stats.ts
index 9221e10e..8ddf3466 100644
--- a/common/stats.ts
+++ b/common/stats.ts
@@ -15,12 +15,8 @@ export type Stats = {
   dailySignups: number[]
   weekOnWeekRetention: number[]
   monthlyRetention: number[]
-  weeklyActivationRate: number[]
-  topTenthActions: {
-    daily: number[]
-    weekly: number[]
-    monthly: number[]
-  }
+  dailyActivationRate: number[]
+  dailyActivationRateWeeklyAvg: number[]
   manaBet: {
     daily: number[]
     weekly: number[]
diff --git a/functions/src/update-stats.ts b/functions/src/update-stats.ts
index 98b03931..1434c4f2 100644
--- a/functions/src/update-stats.ts
+++ b/functions/src/update-stats.ts
@@ -6,7 +6,7 @@ import * as timezone from 'dayjs/plugin/timezone'
 dayjs.extend(utc)
 dayjs.extend(timezone)
 
-import { concat, countBy, sortBy, range, zip, uniq, sum, sumBy } from 'lodash'
+import { range, zip, uniq, sum, sumBy } from 'lodash'
 import { getValues, log, logMemory } from './utils'
 import { Bet } from '../../common/bet'
 import { Contract } from '../../common/contract'
@@ -278,51 +278,20 @@ export const updateStatsCore = async () => {
       firstBetDict[bet.userId] = i
     }
   }
-  const weeklyActivationRate = dailyNewUsers.map((_, i) => {
-    const start = Math.max(0, i - 6)
-    const end = i
-    let activatedCount = 0
-    let newUsers = 0
-    for (let j = start; j <= end; j++) {
-      const userIds = dailyNewUsers[j].map((user) => user.id)
-      newUsers += userIds.length
-      for (const userId of userIds) {
-        const dayIndex = firstBetDict[userId]
-        if (dayIndex !== undefined && dayIndex <= end) {
-          activatedCount++
-        }
-      }
-    }
-    return activatedCount / (newUsers || 1)
+  const dailyActivationRate = dailyNewUsers.map((newUsers, i) => {
+    const activedCount = sumBy(newUsers, (user) => {
+      const firstBet = firstBetDict[user.id]
+      return firstBet === i ? 1 : 0
+    })
+    return activedCount / newUsers.length
+  })
+  const dailyActivationRateWeeklyAvg = dailyActivationRate.map((_, i) => {
+    const start = Math.max(0, i - 6)
+    const end = i + 1
+    return average(dailyActivationRate.slice(start, end))
   })
-  const dailySignups = dailyNewUsers.map((users) => users.length)
 
-  const dailyTopTenthActions = zip(
-    dailyContracts,
-    dailyBets,
-    dailyComments
-  ).map(([contracts, bets, comments]) => {
-    const userIds = concat(
-      contracts?.map((c) => c.creatorId) ?? [],
-      bets?.map((b) => b.userId) ?? [],
-      comments?.map((c) => c.userId) ?? []
-    )
-    const counts = Object.values(countBy(userIds))
-    const sortedCounts = sortBy(counts, (count) => count).reverse()
-    if (sortedCounts.length === 0) return 0
-    const tenthPercentile = sortedCounts[Math.floor(sortedCounts.length * 0.1)]
-    return tenthPercentile
-  })
-  const weeklyTopTenthActions = dailyTopTenthActions.map((_, i) => {
-    const start = Math.max(0, i - 6)
-    const end = i + 1
-    return average(dailyTopTenthActions.slice(start, end))
-  })
-  const monthlyTopTenthActions = dailyTopTenthActions.map((_, i) => {
-    const start = Math.max(0, i - 29)
-    const end = i + 1
-    return average(dailyTopTenthActions.slice(start, end))
-  })
+  const dailySignups = dailyNewUsers.map((users) => users.length)
 
   // Total mana divided by 100.
   const dailyManaBet = dailyBets.map((bets) => {
@@ -360,13 +329,9 @@ export const updateStatsCore = async () => {
     dailyCommentCounts,
     dailySignups,
     weekOnWeekRetention,
-    weeklyActivationRate,
+    dailyActivationRate,
+    dailyActivationRateWeeklyAvg,
     monthlyRetention,
-    topTenthActions: {
-      daily: dailyTopTenthActions,
-      weekly: weeklyTopTenthActions,
-      monthly: monthlyTopTenthActions,
-    },
     manaBet: {
       daily: dailyManaBet,
       weekly: weeklyManaBet,
diff --git a/web/pages/stats.tsx b/web/pages/stats.tsx
index 67bcbb56..40847470 100644
--- a/web/pages/stats.tsx
+++ b/web/pages/stats.tsx
@@ -64,30 +64,20 @@ export function CustomAnalytics(props: Stats) {
     dailySignups,
     weekOnWeekRetention,
     monthlyRetention,
-    weeklyActivationRate,
-    topTenthActions,
+    dailyActivationRate,
+    dailyActivationRateWeeklyAvg,
     manaBet,
   } = props
 
-  const dailyDividedByWeekly = dailyActiveUsers
-    .map((dailyActive, i) =>
-      Math.round((100 * dailyActive) / weeklyActiveUsers[i])
-    )
-    .slice(7)
-
-  const dailyDividedByMonthly = dailyActiveUsers
-    .map((dailyActive, i) =>
-      Math.round((100 * dailyActive) / monthlyActiveUsers[i])
-    )
-    .slice(7)
-
-  const weeklyDividedByMonthly = weeklyActiveUsers
-    .map((weeklyActive, i) =>
-      Math.round((100 * weeklyActive) / monthlyActiveUsers[i])
-    )
-    .slice(7)
-
-  const oneWeekLaterDate = startDate + 7 * 24 * 60 * 60 * 1000
+  const dailyDividedByWeekly = dailyActiveUsers.map(
+    (dailyActive, i) => dailyActive / weeklyActiveUsers[i]
+  )
+  const dailyDividedByMonthly = dailyActiveUsers.map(
+    (dailyActive, i) => dailyActive / monthlyActiveUsers[i]
+  )
+  const weeklyDividedByMonthly = weeklyActiveUsers.map(
+    (weeklyActive, i) => weeklyActive / monthlyActiveUsers[i]
+  )
 
   return (
     <Col className="px-2 sm:px-0">
@@ -180,7 +170,7 @@ export function CustomAnalytics(props: Stats) {
             content: (
               <DailyPercentChart
                 dailyPercent={weekOnWeekRetention}
-                startDate={oneWeekLaterDate}
+                startDate={startDate}
                 small
                 excludeFirstDays={14}
               />
@@ -191,7 +181,7 @@ export function CustomAnalytics(props: Stats) {
             content: (
               <DailyPercentChart
                 dailyPercent={monthlyRetention}
-                startDate={oneWeekLaterDate}
+                startDate={startDate}
                 small
                 excludeFirstDays={60}
               />
@@ -296,14 +286,38 @@ export function CustomAnalytics(props: Stats) {
 
       <Spacer h={8} />
 
-      <Title text="Weekly activation rate" />
+      <Title text="Activation rate" />
       <p className="text-gray-500">
-        Out of all new users this week, how many placed at least one bet?
+        Out of all new users, how many placed at least one bet?
       </p>
-      <DailyPercentChart
-        dailyPercent={weeklyActivationRate.slice(7)}
-        startDate={oneWeekLaterDate}
-        small
+      <Spacer h={4} />
+
+      <Tabs
+        defaultIndex={1}
+        tabs={[
+          {
+            title: 'Daily',
+            content: (
+              <DailyPercentChart
+                dailyPercent={dailyActivationRate}
+                startDate={startDate}
+                excludeFirstDays={1}
+                small
+              />
+            ),
+          },
+          {
+            title: 'Daily (7d avg)',
+            content: (
+              <DailyPercentChart
+                dailyPercent={dailyActivationRateWeeklyAvg}
+                startDate={startDate}
+                excludeFirstDays={7}
+                small
+              />
+            ),
+          },
+        ]}
       />
       <Spacer h={8} />
 
@@ -316,7 +330,7 @@ export function CustomAnalytics(props: Stats) {
             content: (
               <DailyPercentChart
                 dailyPercent={dailyDividedByWeekly}
-                startDate={oneWeekLaterDate}
+                startDate={startDate}
                 small
                 excludeFirstDays={7}
               />
@@ -327,7 +341,7 @@ export function CustomAnalytics(props: Stats) {
             content: (
               <DailyPercentChart
                 dailyPercent={dailyDividedByMonthly}
-                startDate={oneWeekLaterDate}
+                startDate={startDate}
                 small
                 excludeFirstDays={30}
               />
@@ -338,7 +352,7 @@ export function CustomAnalytics(props: Stats) {
             content: (
               <DailyPercentChart
                 dailyPercent={weeklyDividedByMonthly}
-                startDate={oneWeekLaterDate}
+                startDate={startDate}
                 small
                 excludeFirstDays={30}
               />
@@ -348,47 +362,6 @@ export function CustomAnalytics(props: Stats) {
       />
       <Spacer h={8} />
 
-      <Title text="Action count of top tenth" />
-      <p className="text-gray-500">
-        Number of actions (bets, comments, markets created) taken by the tenth
-        percentile of top users.
-      </p>
-      <Tabs
-        defaultIndex={1}
-        tabs={[
-          {
-            title: 'Daily',
-            content: (
-              <DailyCountChart
-                dailyCounts={topTenthActions.daily}
-                startDate={startDate}
-                small
-              />
-            ),
-          },
-          {
-            title: 'Weekly',
-            content: (
-              <DailyCountChart
-                dailyCounts={topTenthActions.weekly}
-                startDate={startDate}
-                small
-              />
-            ),
-          },
-          {
-            title: 'Monthly',
-            content: (
-              <DailyCountChart
-                dailyCounts={topTenthActions.monthly}
-                startDate={startDate}
-                small
-              />
-            ),
-          },
-        ]}
-      />
-
       <Title text="Total mana bet" />
       <p className="text-gray-500">
         Sum of bet amounts. (Divided by 100 to be more readable.)
@@ -428,6 +401,7 @@ export function CustomAnalytics(props: Stats) {
           },
         ]}
       />
+      <Spacer h={8} />
     </Col>
   )
 }