diff --git a/firestore.rules b/firestore.rules
index 1dc4fd37..32649752 100644
--- a/firestore.rules
+++ b/firestore.rules
@@ -24,6 +24,11 @@ service cloud.firestore {
       allow write: if request.auth.uid == userId;
     }
 
+    match /users/{userId}/follows/{followUserId} {
+      allow read;
+      allow write: if request.auth.uid == userId;
+    }
+
     match /private-users/{userId} {
       allow read: if resource.data.id == request.auth.uid || isAdmin();
       allow update: if (resource.data.id == request.auth.uid || isAdmin())
diff --git a/web/components/contract-search.tsx b/web/components/contract-search.tsx
index 65a70d8e..6371064e 100644
--- a/web/components/contract-search.tsx
+++ b/web/components/contract-search.tsx
@@ -20,10 +20,10 @@ import { ContractsGrid } from './contract/contracts-list'
 import { Row } from './layout/row'
 import { useEffect, useRef, useState } from 'react'
 import { Spacer } from './layout/spacer'
-import { useRouter } from 'next/router'
 import { ENV } from 'common/envs/constants'
 import { CategorySelector } from './feed/category-selector'
 import { useUser } from 'web/hooks/use-user'
+import { useFollows } from 'web/hooks/use-follows'
 
 const searchClient = algoliasearch(
   'GJQPAYENIF',
@@ -60,6 +60,8 @@ export function ContractSearch(props: {
   const { querySortOptions, additionalFilter, showCategorySelector } = props
 
   const user = useUser()
+  const follows = useFollows(user?.id)
+
   const { initialSort } = useInitialQueryAndSort(querySortOptions)
 
   const sort = sortIndexes
@@ -73,15 +75,32 @@ export function ContractSearch(props: {
   )
 
   const [category, setCategory] = useState<string>('all')
+  const showFollows = category === 'following'
+  const followsKey =
+    showFollows && follows?.length ? `${follows.join(',')}` : ''
 
   if (!sort) return <></>
+
+  const indexName = `${indexPrefix}contracts-${sort}`
+
   return (
     <InstantSearch
       searchClient={searchClient}
-      indexName={`${indexPrefix}contracts-${sort}`}
+      indexName={indexName}
       key={`search-${
         additionalFilter?.tag ?? additionalFilter?.creatorId ?? ''
-      }`}
+      }${followsKey}`}
+      initialUiState={
+        showFollows
+          ? {
+              [indexName]: {
+                refinementList: {
+                  creatorId: ['', ...(follows ?? [])],
+                },
+              },
+            }
+          : undefined
+      }
     >
       <Row className="gap-1 sm:gap-2">
         <SearchBox
@@ -120,11 +139,20 @@ export function ContractSearch(props: {
         />
       )}
 
-      <ContractSearchInner
-        querySortOptions={querySortOptions}
-        filter={filter}
-        additionalFilter={{ category, ...additionalFilter }}
-      />
+      <Spacer h={4} />
+
+      {showFollows && (follows ?? []).length === 0 ? (
+        <>You're not following anyone yet.</>
+      ) : (
+        <ContractSearchInner
+          querySortOptions={querySortOptions}
+          filter={filter}
+          additionalFilter={{
+            category: category === 'following' ? 'all' : category,
+            ...additionalFilter,
+          }}
+        />
+      )}
     </InstantSearch>
   )
 }
diff --git a/web/components/feed/category-selector.tsx b/web/components/feed/category-selector.tsx
index 7c014a0e..9ae5fd93 100644
--- a/web/components/feed/category-selector.tsx
+++ b/web/components/feed/category-selector.tsx
@@ -27,6 +27,15 @@ export function CategorySelector(props: {
         }}
       />
 
+      <CategoryButton
+        key="following"
+        category="Following"
+        isFollowed={category === 'following'}
+        toggle={() => {
+          setCategory('following')
+        }}
+      />
+
       {CATEGORY_LIST.map((cat) => (
         <CategoryButton
           key={cat}
diff --git a/web/components/folds/follow-fold-button.tsx b/web/components/folds/follow-fold-button.tsx
index 21278bdf..eca03437 100644
--- a/web/components/folds/follow-fold-button.tsx
+++ b/web/components/folds/follow-fold-button.tsx
@@ -1,8 +1,8 @@
-import clsx from 'clsx'
 import { Fold } from 'common/fold'
 import { useFollowedFoldIds } from 'web/hooks/use-fold'
 import { useUser } from 'web/hooks/use-user'
 import { followFold, unfollowFold } from 'web/lib/firebase/folds'
+import { FollowButton } from '../follow-button'
 
 export function FollowFoldButton(props: { fold: Fold; className?: string }) {
   const { fold, className } = props
@@ -10,7 +10,7 @@ export function FollowFoldButton(props: { fold: Fold; className?: string }) {
   const user = useUser()
 
   const followedFoldIds = useFollowedFoldIds(user)
-  const following = followedFoldIds
+  const isFollowing = followedFoldIds
     ? followedFoldIds.includes(fold.id)
     : undefined
 
@@ -22,27 +22,12 @@ export function FollowFoldButton(props: { fold: Fold; className?: string }) {
     if (user) unfollowFold(fold, user)
   }
 
-  if (!user || following === undefined)
-    return (
-      <button className={clsx('btn btn-sm invisible', className)}>
-        Follow
-      </button>
-    )
-
-  if (following) {
-    return (
-      <button
-        className={clsx('btn btn-outline btn-sm', className)}
-        onClick={onUnfollow}
-      >
-        Following
-      </button>
-    )
-  }
-
   return (
-    <button className={clsx('btn btn-sm', className)} onClick={onFollow}>
-      Follow
-    </button>
+    <FollowButton
+      isFollowing={isFollowing}
+      onFollow={onFollow}
+      onUnfollow={onUnfollow}
+      className={className}
+    />
   )
 }
diff --git a/web/components/follow-button.tsx b/web/components/follow-button.tsx
new file mode 100644
index 00000000..f7acf7a9
--- /dev/null
+++ b/web/components/follow-button.tsx
@@ -0,0 +1,37 @@
+import clsx from 'clsx'
+import { useUser } from 'web/hooks/use-user'
+
+export function FollowButton(props: {
+  isFollowing: boolean | undefined
+  onFollow: () => void
+  onUnfollow: () => void
+  className?: string
+}) {
+  const { isFollowing, onFollow, onUnfollow, className } = props
+
+  const user = useUser()
+
+  if (!user || isFollowing === undefined)
+    return (
+      <button className={clsx('btn btn-sm invisible', className)}>
+        Follow
+      </button>
+    )
+
+  if (isFollowing) {
+    return (
+      <button
+        className={clsx('btn btn-outline btn-sm', className)}
+        onClick={onUnfollow}
+      >
+        Following
+      </button>
+    )
+  }
+
+  return (
+    <button className={clsx('btn btn-sm', className)} onClick={onFollow}>
+      Follow
+    </button>
+  )
+}
diff --git a/web/components/user-page.tsx b/web/components/user-page.tsx
index c1099ce8..0c704056 100644
--- a/web/components/user-page.tsx
+++ b/web/components/user-page.tsx
@@ -1,5 +1,5 @@
 import clsx from 'clsx'
-import { User } from 'web/lib/firebase/users'
+import { follow, unfollow, User } from 'web/lib/firebase/users'
 import { CreatorContractsList } from './contract/contracts-list'
 import { SEO } from './SEO'
 import { Page } from './page'
@@ -89,6 +89,18 @@ export function UserPage(props: {
     })
   }, [usersComments])
 
+  const yourFollows = useFollows(currentUser?.id)
+  const isFollowing = yourFollows?.includes(user.id)
+
+  const onFollow = () => {
+    if (!currentUser) return
+    follow(currentUser.id, user.id)
+  }
+  const onUnfollow = () => {
+    if (!currentUser) return
+    unfollow(currentUser.id, user.id)
+  }
+
   return (
     <Page>
       <SEO
@@ -116,6 +128,13 @@ export function UserPage(props: {
 
         {/* Top right buttons (e.g. edit, follow) */}
         <div className="absolute right-0 top-0 mt-4 mr-4">
+          {!isCurrentUser && (
+            <FollowButton
+              isFollowing={isFollowing}
+              onFollow={onFollow}
+              onUnfollow={onUnfollow}
+            />
+          )}
           {isCurrentUser && (
             <SiteLink className="btn" href="/profile">
               <PencilIcon className="h-5 w-5" />{' '}
@@ -281,6 +300,8 @@ export function defaultBannerUrl(userId: string) {
 }
 
 import { ExclamationIcon } from '@heroicons/react/solid'
+import { FollowButton } from './follow-button'
+import { useFollows } from 'web/hooks/use-follows'
 
 function AlertBox(props: { title: string; text: string }) {
   const { title, text } = props
diff --git a/web/hooks/use-follows.ts b/web/hooks/use-follows.ts
new file mode 100644
index 00000000..a8a775d8
--- /dev/null
+++ b/web/hooks/use-follows.ts
@@ -0,0 +1,12 @@
+import { useEffect, useState } from 'react'
+import { listenForFollows } from 'web/lib/firebase/users'
+
+export const useFollows = (userId: string | undefined) => {
+  const [followIds, setFollowIds] = useState<string[] | undefined>()
+
+  useEffect(() => {
+    if (userId) return listenForFollows(userId, setFollowIds)
+  }, [userId])
+
+  return followIds
+}
diff --git a/web/lib/firebase/users.ts b/web/lib/firebase/users.ts
index 1e316744..61b4fbb3 100644
--- a/web/lib/firebase/users.ts
+++ b/web/lib/firebase/users.ts
@@ -10,6 +10,7 @@ import {
   getDocs,
   orderBy,
   updateDoc,
+  deleteDoc,
 } from 'firebase/firestore'
 import { getAuth } from 'firebase/auth'
 import { ref, getStorage, uploadBytes, getDownloadURL } from 'firebase/storage'
@@ -239,3 +240,26 @@ export async function getCategoryFeeds(userId: string) {
   const feeds = feedData.map((data) => data?.feed ?? [])
   return Object.fromEntries(zip(CATEGORY_LIST, feeds) as [string, feed][])
 }
+
+export async function follow(userId: string, followedUserId: string) {
+  const followDoc = doc(db, 'users', userId, 'follows', followedUserId)
+  await setDoc(followDoc, {
+    userId: followedUserId,
+    timestamp: Date.now(),
+  })
+}
+
+export async function unfollow(userId: string, unfollowedUserId: string) {
+  const followDoc = doc(db, 'users', userId, 'follows', unfollowedUserId)
+  await deleteDoc(followDoc)
+}
+
+export function listenForFollows(
+  userId: string,
+  setFollowIds: (followIds: string[]) => void
+) {
+  const follows = collection(db, 'users', userId, 'follows')
+  return listenForValues<{ userId: string }>(follows, (docs) =>
+    setFollowIds(docs.map(({ userId }) => userId))
+  )
+}