diff --git a/functions/src/scripts/update-feed.ts b/functions/src/scripts/update-feed.ts
index 3a30f85a..3a83a59a 100644
--- a/functions/src/scripts/update-feed.ts
+++ b/functions/src/scripts/update-feed.ts
@@ -9,10 +9,7 @@ import { User } from '../../../common/user'
 import { batchedWaitAll } from '../../../common/util/promise'
 import { Contract } from '../../../common/contract'
 import { updateWordScores } from '../update-recommendations'
-import {
-  getFeedContracts,
-  updateFeed as updateUserFeed,
-} from '../update-user-feed'
+import { getFeedContracts, doUserFeedUpdate } from '../update-user-feed'
 
 const firestore = admin.firestore()
 
@@ -31,7 +28,7 @@ async function updateFeed() {
       console.log('Updating recs for', user.username)
       await updateWordScores(user, contracts)
       console.log('Updating feed for', user.username)
-      await updateUserFeed(user, feedContracts)
+      await doUserFeedUpdate(user, feedContracts)
     })
   )
 }
diff --git a/functions/src/update-recommendations.ts b/functions/src/update-recommendations.ts
index 392f6393..e7fd9a2a 100644
--- a/functions/src/update-recommendations.ts
+++ b/functions/src/update-recommendations.ts
@@ -9,22 +9,40 @@ import { User } from '../../common/user'
 import { ClickEvent } from '../../common/tracking'
 import { getWordScores } from '../../common/recommended-contracts'
 import { batchedWaitAll } from '../../common/util/promise'
+import { callCloudFunction } from './call-cloud-function'
 
 const firestore = admin.firestore()
 
 export const updateRecommendations = functions.pubsub
   .schedule('every 24 hours')
   .onRun(async () => {
+    const users = await getValues<User>(firestore.collection('users'))
+
+    const batchSize = 100
+    const userBatches: User[][] = []
+    for (let i = 0; i < users.length; i += batchSize) {
+      userBatches.push(users.slice(i, i + batchSize))
+    }
+
+    for (const batch of userBatches) {
+      await new Promise((resolve) => setTimeout(resolve, 100))
+      callCloudFunction('updateRecommendationsBatch', { users: batch })
+    }
+  })
+
+export const updateRecommendationsBatch = functions.https.onCall(
+  async (data: { users: User[] }) => {
+    const { users } = data
+
     const contracts = await getValues<Contract>(
       firestore.collection('contracts')
     )
 
-    const users = await getValues<User>(firestore.collection('users'))
-
     await batchedWaitAll(
       users.map((user) => () => updateWordScores(user, contracts))
     )
-  })
+  }
+)
 
 export const updateWordScores = async (user: User, contracts: Contract[]) => {
   const [bets, viewCounts, clicks] = await Promise.all([
diff --git a/functions/src/update-user-feed.ts b/functions/src/update-user-feed.ts
index 12c82c7b..80dc292d 100644
--- a/functions/src/update-user-feed.ts
+++ b/functions/src/update-user-feed.ts
@@ -14,22 +14,33 @@ import {
 import { Bet } from '../../common/bet'
 import { Comment } from '../../common/comment'
 import { User } from '../../common/user'
-import { batchedWaitAll } from '../../common/util/promise'
 import { getContractScore } from '../../common/recommended-contracts'
+import { callCloudFunction } from './call-cloud-function'
 
 const firestore = admin.firestore()
 
 const MAX_FEED_CONTRACTS = 75
 
-export const updateUserFeed = functions.pubsub
+export const updateFeed = functions.pubsub
   .schedule('every 60 minutes')
   .onRun(async () => {
     const contracts = await getFeedContracts()
     const users = await getValues<User>(firestore.collection('users'))
 
-    await batchedWaitAll(users.map((user) => () => updateFeed(user, contracts)))
+    for (const user of users) {
+      await new Promise((resolve) => setTimeout(resolve, 10))
+      callCloudFunction('updateUserFeed', { user, contracts })
+    }
   })
 
+export const updateUserFeed = functions.https.onCall(
+  async (data: { contracts: Contract[]; user: User }) => {
+    const { user, contracts } = data
+
+    await doUserFeedUpdate(user, contracts)
+  }
+)
+
 export async function getFeedContracts() {
   // Get contracts bet on or created in last week.
   const contracts = await Promise.all([
@@ -56,7 +67,7 @@ export async function getFeedContracts() {
   return contracts
 }
 
-export const updateFeed = async (user: User, contracts: Contract[]) => {
+export const doUserFeedUpdate = async (user: User, contracts: Contract[]) => {
   const userCacheCollection = firestore.collection(
     `private-users/${user.id}/cache`
   )