diff --git a/common/contract.ts b/common/contract.ts
index 2b330201..5dc4b696 100644
--- a/common/contract.ts
+++ b/common/contract.ts
@@ -59,6 +59,8 @@ export type Contract<T extends AnyContractType = AnyContractType> = {
   popularityScore?: number
   followerCount?: number
   featuredOnHomeRank?: number
+  likedByUserIds?: string[]
+  likedByUserCount?: number
 } & T
 
 export type BinaryContract = Contract & Binary
diff --git a/common/like.ts b/common/like.ts
new file mode 100644
index 00000000..85140e02
--- /dev/null
+++ b/common/like.ts
@@ -0,0 +1,8 @@
+export type Like = {
+  id: string // will be id of the object liked, i.e. contract.id
+  userId: string
+  type: 'contract'
+  createdTime: number
+  tipTxnId?: string
+}
+export const LIKE_TIP_AMOUNT = 5
diff --git a/common/notification.ts b/common/notification.ts
index f10bd3f6..657ea2c1 100644
--- a/common/notification.ts
+++ b/common/notification.ts
@@ -40,6 +40,8 @@ export type notification_source_types =
   | 'challenge'
   | 'betting_streak_bonus'
   | 'loan'
+  | 'like'
+  | 'tip_and_like'
 
 export type notification_source_update_types =
   | 'created'
@@ -71,3 +73,5 @@ export type notification_reason_types =
   | 'betting_streak_incremented'
   | 'loan_income'
   | 'you_follow_contract'
+  | 'liked_your_contract'
+  | 'liked_and_tipped_your_contract'
diff --git a/firestore.rules b/firestore.rules
index 26aa52e0..7b263e1a 100644
--- a/firestore.rules
+++ b/firestore.rules
@@ -62,6 +62,11 @@ service cloud.firestore {
       allow write: if request.auth.uid == userId;
     }
 
+    match /users/{userId}/likes/{likeId} {
+      allow read;
+      allow write: if request.auth.uid == userId;
+    }
+
     match /{somePath=**}/follows/{followUserId} {
       allow read;
     }
diff --git a/functions/src/create-notification.ts b/functions/src/create-notification.ts
index 035126c5..9c5d98c1 100644
--- a/functions/src/create-notification.ts
+++ b/functions/src/create-notification.ts
@@ -18,6 +18,7 @@ import { TipTxn } from '../../common/txn'
 import { Group, GROUP_CHAT_SLUG } from '../../common/group'
 import { Challenge } from '../../common/challenge'
 import { richTextToString } from '../../common/util/parse'
+import { Like } from '../../common/like'
 const firestore = admin.firestore()
 
 type user_to_reason_texts = {
@@ -689,3 +690,36 @@ export const createBettingStreakBonusNotification = async (
   }
   return await notificationRef.set(removeUndefinedProps(notification))
 }
+
+export const createLikeNotification = async (
+  fromUser: User,
+  toUser: User,
+  like: Like,
+  idempotencyKey: string,
+  contract: Contract,
+  tip?: TipTxn
+) => {
+  const notificationRef = firestore
+    .collection(`/users/${toUser.id}/notifications`)
+    .doc(idempotencyKey)
+  const notification: Notification = {
+    id: idempotencyKey,
+    userId: toUser.id,
+    reason: tip ? 'liked_and_tipped_your_contract' : 'liked_your_contract',
+    createdTime: Date.now(),
+    isSeen: false,
+    sourceId: like.id,
+    sourceType: tip ? 'tip_and_like' : 'like',
+    sourceUpdateType: 'created',
+    sourceUserName: fromUser.name,
+    sourceUserUsername: fromUser.username,
+    sourceUserAvatarUrl: fromUser.avatarUrl,
+    sourceText: tip?.amount.toString(),
+    sourceContractCreatorUsername: contract.creatorUsername,
+    sourceContractTitle: contract.question,
+    sourceContractSlug: contract.slug,
+    sourceSlug: contract.slug,
+    sourceTitle: contract.question,
+  }
+  return await notificationRef.set(removeUndefinedProps(notification))
+}
diff --git a/functions/src/index.ts b/functions/src/index.ts
index 32bc16c4..6ede39a0 100644
--- a/functions/src/index.ts
+++ b/functions/src/index.ts
@@ -31,6 +31,8 @@ export * from './weekly-markets-emails'
 export * from './reset-betting-streaks'
 export * from './reset-weekly-emails-flag'
 export * from './on-update-contract-follow'
+export * from './on-create-like'
+export * from './on-delete-like'
 
 // v2
 export * from './health'
diff --git a/functions/src/on-create-like.ts b/functions/src/on-create-like.ts
new file mode 100644
index 00000000..8c5885b0
--- /dev/null
+++ b/functions/src/on-create-like.ts
@@ -0,0 +1,71 @@
+import * as functions from 'firebase-functions'
+import * as admin from 'firebase-admin'
+import { Like } from '../../common/like'
+import { getContract, getUser, log } from './utils'
+import { createLikeNotification } from './create-notification'
+import { TipTxn } from '../../common/txn'
+import { uniq } from 'lodash'
+
+const firestore = admin.firestore()
+
+export const onCreateLike = functions.firestore
+  .document('users/{userId}/likes/{likeId}')
+  .onCreate(async (change, context) => {
+    const like = change.data() as Like
+    const { eventId } = context
+    if (like.type === 'contract') {
+      await handleCreateLikeNotification(like, eventId)
+      await updateContractLikes(like)
+    }
+  })
+
+const updateContractLikes = async (like: Like) => {
+  const contract = await getContract(like.id)
+  if (!contract) {
+    log('Could not find contract')
+    return
+  }
+  const likedByUserIds = uniq(contract.likedByUserIds ?? [])
+  likedByUserIds.push(like.userId)
+  await firestore
+    .collection('contracts')
+    .doc(like.id)
+    .update({ likedByUserIds, likedByUserCount: likedByUserIds.length })
+}
+
+const handleCreateLikeNotification = async (like: Like, eventId: string) => {
+  const contract = await getContract(like.id)
+  if (!contract) {
+    log('Could not find contract')
+    return
+  }
+  const contractCreator = await getUser(contract.creatorId)
+  if (!contractCreator) {
+    log('Could not find contract creator')
+    return
+  }
+  const liker = await getUser(like.userId)
+  if (!liker) {
+    log('Could not find liker')
+    return
+  }
+  let tipTxnData = undefined
+
+  if (like.tipTxnId) {
+    const tipTxn = await firestore.collection('txns').doc(like.tipTxnId).get()
+    if (!tipTxn.exists) {
+      log('Could not find tip txn')
+      return
+    }
+    tipTxnData = tipTxn.data() as TipTxn
+  }
+
+  await createLikeNotification(
+    liker,
+    contractCreator,
+    like,
+    eventId,
+    contract,
+    tipTxnData
+  )
+}
diff --git a/functions/src/on-delete-like.ts b/functions/src/on-delete-like.ts
new file mode 100644
index 00000000..151614b0
--- /dev/null
+++ b/functions/src/on-delete-like.ts
@@ -0,0 +1,32 @@
+import * as functions from 'firebase-functions'
+import * as admin from 'firebase-admin'
+import { Like } from '../../common/like'
+import { getContract, log } from './utils'
+import { uniq } from 'lodash'
+
+const firestore = admin.firestore()
+
+export const onDeleteLike = functions.firestore
+  .document('users/{userId}/likes/{likeId}')
+  .onDelete(async (change) => {
+    const like = change.data() as Like
+    if (like.type === 'contract') {
+      await removeContractLike(like)
+    }
+  })
+
+const removeContractLike = async (like: Like) => {
+  const contract = await getContract(like.id)
+  if (!contract) {
+    log('Could not find contract')
+    return
+  }
+  const likedByUserIds = uniq(contract.likedByUserIds ?? [])
+  const newLikedByUserIds = likedByUserIds.filter(
+    (userId) => userId !== like.userId
+  )
+  await firestore.collection('contracts').doc(like.id).update({
+    likedByUserIds: newLikedByUserIds,
+    likedByUserCount: newLikedByUserIds.length,
+  })
+}
diff --git a/functions/src/on-update-contract-follow.ts b/functions/src/on-update-contract-follow.ts
index f7d54fe8..20ef8e30 100644
--- a/functions/src/on-update-contract-follow.ts
+++ b/functions/src/on-update-contract-follow.ts
@@ -2,6 +2,7 @@ import * as functions from 'firebase-functions'
 import * as admin from 'firebase-admin'
 import { FieldValue } from 'firebase-admin/firestore'
 
+// TODO: should cache the follower user ids in the contract as these triggers aren't idempotent
 export const onDeleteContractFollow = functions.firestore
   .document('contracts/{contractId}/follows/{userId}')
   .onDelete(async (change, context) => {
diff --git a/web/components/answers/answers-panel.tsx b/web/components/answers/answers-panel.tsx
index 3de99c34..e53153b1 100644
--- a/web/components/answers/answers-panel.tsx
+++ b/web/components/answers/answers-panel.tsx
@@ -20,9 +20,9 @@ import { Modal } from 'web/components/layout/modal'
 import { AnswerBetPanel } from 'web/components/answers/answer-bet-panel'
 import { Row } from 'web/components/layout/row'
 import { Avatar } from 'web/components/avatar'
-import { UserLink } from 'web/components/user-page'
 import { Linkify } from 'web/components/linkify'
 import { BuyButton } from 'web/components/yes-no-selector'
+import { UserLink } from 'web/components/user-link'
 
 export function AnswersPanel(props: {
   contract: FreeResponseContract | MultipleChoiceContract
diff --git a/web/components/bets-list.tsx b/web/components/bets-list.tsx
index 3217da3d..932d689c 100644
--- a/web/components/bets-list.tsx
+++ b/web/components/bets-list.tsx
@@ -21,7 +21,6 @@ import {
   getBinaryProbPercent,
 } from 'web/lib/firebase/contracts'
 import { Row } from './layout/row'
-import { UserLink } from './user-page'
 import { sellBet } from 'web/lib/firebase/api'
 import { ConfirmationButton } from './confirmation-button'
 import { OutcomeLabel, YesLabel, NoLabel } from './outcome-label'
@@ -48,6 +47,7 @@ import { LimitBet } from 'common/bet'
 import { floatingEqual } from 'common/util/math'
 import { Pagination } from './pagination'
 import { LimitOrderTable } from './limit-bets'
+import { UserLink } from 'web/components/user-link'
 import { useUserBetContracts } from 'web/hooks/use-contracts'
 
 type BetSort = 'newest' | 'profit' | 'closeTime' | 'value'
diff --git a/web/components/charity/feed-items.tsx b/web/components/charity/feed-items.tsx
index 365aa606..b589f34b 100644
--- a/web/components/charity/feed-items.tsx
+++ b/web/components/charity/feed-items.tsx
@@ -1,9 +1,9 @@
 import { DonationTxn } from 'common/txn'
 import { Avatar } from '../avatar'
 import { useUserById } from 'web/hooks/use-user'
-import { UserLink } from '../user-page'
 import { manaToUSD } from '../../../common/util/format'
 import { RelativeTimestamp } from '../relative-timestamp'
+import { UserLink } from 'web/components/user-link'
 
 export function Donation(props: { txn: DonationTxn }) {
   const { txn } = props
diff --git a/web/components/comments-list.tsx b/web/components/comments-list.tsx
index 12ae0649..0b1c3843 100644
--- a/web/components/comments-list.tsx
+++ b/web/components/comments-list.tsx
@@ -6,11 +6,11 @@ import { SiteLink } from './site-link'
 import { Row } from './layout/row'
 import { Avatar } from './avatar'
 import { RelativeTimestamp } from './relative-timestamp'
-import { UserLink } from './user-page'
 import { User } from 'common/user'
 import { Col } from './layout/col'
 import { Content } from './editor'
 import { LoadingIndicator } from './loading-indicator'
+import { UserLink } from 'web/components/user-link'
 import { PaginationNextPrev } from 'web/components/pagination'
 
 type ContractKey = {
diff --git a/web/components/contract/contract-details.tsx b/web/components/contract/contract-details.tsx
index 175b36b5..72ecbb1f 100644
--- a/web/components/contract/contract-details.tsx
+++ b/web/components/contract/contract-details.tsx
@@ -12,7 +12,6 @@ import dayjs from 'dayjs'
 
 import { Row } from '../layout/row'
 import { formatMoney } from 'common/util/format'
-import { UserLink } from '../user-page'
 import { Contract, updateContract } from 'web/lib/firebase/contracts'
 import { DateTimeTooltip } from '../datetime-tooltip'
 import { fromNow } from 'web/lib/util/time'
@@ -34,6 +33,7 @@ import { groupPath } from 'web/lib/firebase/groups'
 import { insertContent } from '../editor/utils'
 import { contractMetrics } from 'common/contract-details'
 import { User } from 'common/user'
+import { UserLink } from 'web/components/user-link'
 import { FeaturedContractBadge } from 'web/components/contract/featured-contract-badge'
 
 export type ShowTime = 'resolve-date' | 'close-date'
diff --git a/web/components/contract/contract-overview.tsx b/web/components/contract/contract-overview.tsx
index 23485179..37639d79 100644
--- a/web/components/contract/contract-overview.tsx
+++ b/web/components/contract/contract-overview.tsx
@@ -21,6 +21,7 @@ import { ContractDescription } from './contract-description'
 import { ContractDetails } from './contract-details'
 import { NumericGraph } from './numeric-graph'
 import { ShareRow } from './share-row'
+import { LikeMarketButton } from 'web/components/contract/like-market-button'
 
 export const ContractOverview = (props: {
   contract: Contract
@@ -43,6 +44,13 @@ export const ContractOverview = (props: {
           <div className="text-2xl text-indigo-700 md:text-3xl">
             <Linkify text={question} />
           </div>
+          {(outcomeType === 'FREE_RESPONSE' ||
+            outcomeType === 'MULTIPLE_CHOICE') &&
+            !resolution && (
+              <div className={'sm:hidden'}>
+                <LikeMarketButton contract={contract} user={user} />
+              </div>
+            )}
           <Row className={'hidden gap-3 xl:flex'}>
             {isBinary && (
               <BinaryResolutionOrChance
@@ -72,28 +80,38 @@ export const ContractOverview = (props: {
           <Row className="items-center justify-between gap-4 xl:hidden">
             <BinaryResolutionOrChance contract={contract} />
             {tradingAllowed(contract) && (
-              <Col>
-                <BetButton contract={contract as CPMMBinaryContract} />
-                {!user && (
-                  <div className="mt-1 text-center text-sm text-gray-500">
-                    (with play money!)
-                  </div>
-                )}
-              </Col>
+              <Row>
+                <div className={'sm:hidden'}>
+                  <LikeMarketButton contract={contract} user={user} />
+                </div>
+                <Col>
+                  <BetButton contract={contract as CPMMBinaryContract} />
+                  {!user && (
+                    <div className="mt-1 text-center text-sm text-gray-500">
+                      (with play money!)
+                    </div>
+                  )}
+                </Col>
+              </Row>
             )}
           </Row>
         ) : isPseudoNumeric ? (
           <Row className="items-center justify-between gap-4 xl:hidden">
             <PseudoNumericResolutionOrExpectation contract={contract} />
             {tradingAllowed(contract) && (
-              <Col>
-                <BetButton contract={contract} />
-                {!user && (
-                  <div className="mt-1 text-center text-sm text-gray-500">
-                    (with play money!)
-                  </div>
-                )}
-              </Col>
+              <Row>
+                <div className={'sm:hidden'}>
+                  <LikeMarketButton contract={contract} user={user} />
+                </div>
+                <Col>
+                  <BetButton contract={contract} />
+                  {!user && (
+                    <div className="mt-1 text-center text-sm text-gray-500">
+                      (with play money!)
+                    </div>
+                  )}
+                </Col>
+              </Row>
             )}
           </Row>
         ) : (
diff --git a/web/components/contract/like-market-button.tsx b/web/components/contract/like-market-button.tsx
new file mode 100644
index 00000000..f0cb77b0
--- /dev/null
+++ b/web/components/contract/like-market-button.tsx
@@ -0,0 +1,55 @@
+import { HeartIcon } from '@heroicons/react/outline'
+import { Button } from 'web/components/button'
+import React from 'react'
+import { Contract } from 'common/contract'
+import { User } from 'common/user'
+import { useUserLikes } from 'web/hooks/use-likes'
+import toast from 'react-hot-toast'
+import { formatMoney } from 'common/util/format'
+import { likeContract, unLikeContract } from 'web/lib/firebase/likes'
+import { LIKE_TIP_AMOUNT } from 'common/like'
+import clsx from 'clsx'
+import { Row } from 'web/components/layout/row'
+
+export function LikeMarketButton(props: {
+  contract: Contract
+  user: User | null | undefined
+}) {
+  const { contract, user } = props
+
+  const likes = useUserLikes(user?.id)
+  const likedContractIds = likes
+    ?.filter((l) => l.type === 'contract')
+    .map((l) => l.id)
+  if (!user) return <div />
+
+  const onLike = async () => {
+    if (likedContractIds?.includes(contract.id)) {
+      await unLikeContract(user.id, contract.id)
+      return
+    }
+    await likeContract(user, contract)
+    toast(`You tipped ${contract.creatorName} ${formatMoney(LIKE_TIP_AMOUNT)}!`)
+  }
+
+  return (
+    <Button
+      size={'lg'}
+      className={'mb-1'}
+      color={'gray-white'}
+      onClick={onLike}
+    >
+      <Row className={'gap-0 sm:gap-2'}>
+        <HeartIcon
+          className={clsx(
+            'h-6 w-6',
+            likedContractIds?.includes(contract.id)
+              ? 'fill-red-500 text-red-500'
+              : ''
+          )}
+        />
+        <span className={'hidden sm:block'}>Tip</span>
+      </Row>
+    </Button>
+  )
+}
diff --git a/web/components/contract/share-row.tsx b/web/components/contract/share-row.tsx
index 1af52291..03bd99e6 100644
--- a/web/components/contract/share-row.tsx
+++ b/web/components/contract/share-row.tsx
@@ -11,6 +11,7 @@ import { CHALLENGES_ENABLED } from 'common/challenge'
 import { ShareModal } from './share-modal'
 import { withTracking } from 'web/lib/service/analytics'
 import { FollowMarketButton } from 'web/components/follow-market-button'
+import { LikeMarketButton } from 'web/components/contract/like-market-button'
 
 export function ShareRow(props: {
   contract: Contract
@@ -64,6 +65,9 @@ export function ShareRow(props: {
         </Button>
       )}
       <FollowMarketButton contract={contract} user={user} />
+      <div className={'hidden sm:block'}>
+        <LikeMarketButton contract={contract} user={user} />
+      </div>
     </Row>
   )
 }
diff --git a/web/components/feed/feed-answer-comment-group.tsx b/web/components/feed/feed-answer-comment-group.tsx
index 2df8cb4a..7758ec82 100644
--- a/web/components/feed/feed-answer-comment-group.tsx
+++ b/web/components/feed/feed-answer-comment-group.tsx
@@ -6,7 +6,6 @@ import React, { useEffect, useState } from 'react'
 import { Col } from 'web/components/layout/col'
 import { Row } from 'web/components/layout/row'
 import { Avatar } from 'web/components/avatar'
-import { UserLink } from 'web/components/user-page'
 import { Linkify } from 'web/components/linkify'
 import clsx from 'clsx'
 import {
@@ -20,6 +19,7 @@ import { Dictionary } from 'lodash'
 import { User } from 'common/user'
 import { useEvent } from 'web/hooks/use-event'
 import { CommentTipMap } from 'web/hooks/use-tip-txns'
+import { UserLink } from 'web/components/user-link'
 
 export function FeedAnswerCommentGroup(props: {
   contract: FreeResponseContract
diff --git a/web/components/feed/feed-bets.tsx b/web/components/feed/feed-bets.tsx
index b7aeb321..cf444061 100644
--- a/web/components/feed/feed-bets.tsx
+++ b/web/components/feed/feed-bets.tsx
@@ -10,11 +10,11 @@ import { formatMoney, formatPercent } from 'common/util/format'
 import { OutcomeLabel } from 'web/components/outcome-label'
 import { RelativeTimestamp } from 'web/components/relative-timestamp'
 import React, { useEffect } from 'react'
-import { UserLink } from '../user-page'
 import { formatNumericProbability } from 'common/pseudo-numeric'
 import { SiteLink } from 'web/components/site-link'
 import { getChallenge, getChallengeUrl } from 'web/lib/firebase/challenges'
 import { Challenge } from 'common/challenge'
+import { UserLink } from 'web/components/user-link'
 
 export function FeedBet(props: { contract: Contract; bet: Bet }) {
   const { contract, bet } = props
diff --git a/web/components/feed/feed-comments.tsx b/web/components/feed/feed-comments.tsx
index 9e6c3cd5..1aebb27b 100644
--- a/web/components/feed/feed-comments.tsx
+++ b/web/components/feed/feed-comments.tsx
@@ -10,7 +10,6 @@ import { useRouter } from 'next/router'
 import { Row } from 'web/components/layout/row'
 import clsx from 'clsx'
 import { Avatar } from 'web/components/avatar'
-import { UserLink } from 'web/components/user-page'
 import { OutcomeLabel } from 'web/components/outcome-label'
 import { CopyLinkDateTimeComponent } from 'web/components/feed/copy-link-date-time'
 import { firebaseLogin } from 'web/lib/firebase/users'
@@ -29,6 +28,7 @@ import { CommentTipMap, CommentTips } from 'web/hooks/use-tip-txns'
 import { useWindowSize } from 'web/hooks/use-window-size'
 import { Content, TextEditor, useTextEditor } from '../editor'
 import { Editor } from '@tiptap/react'
+import { UserLink } from 'web/components/user-link'
 
 export function FeedCommentThread(props: {
   user: User | null | undefined
diff --git a/web/components/feed/feed-liquidity.tsx b/web/components/feed/feed-liquidity.tsx
index 3a9ffdeb..ee2e34e5 100644
--- a/web/components/feed/feed-liquidity.tsx
+++ b/web/components/feed/feed-liquidity.tsx
@@ -6,8 +6,8 @@ import { Avatar, EmptyAvatar } from 'web/components/avatar'
 import { formatMoney } from 'common/util/format'
 import { RelativeTimestamp } from 'web/components/relative-timestamp'
 import React from 'react'
-import { UserLink } from '../user-page'
 import { LiquidityProvision } from 'common/liquidity-provision'
+import { UserLink } from 'web/components/user-link'
 
 export function FeedLiquidity(props: {
   className?: string
diff --git a/web/components/filter-select-users.tsx b/web/components/filter-select-users.tsx
index a19ab6af..415a6d57 100644
--- a/web/components/filter-select-users.tsx
+++ b/web/components/filter-select-users.tsx
@@ -6,8 +6,8 @@ import clsx from 'clsx'
 import { Menu, Transition } from '@headlessui/react'
 import { Avatar } from 'web/components/avatar'
 import { Row } from 'web/components/layout/row'
-import { UserLink } from 'web/components/user-page'
 import { searchInAny } from 'common/util/parse'
+import { UserLink } from 'web/components/user-link'
 
 export function FilterSelectUsers(props: {
   setSelectedUsers: (users: User[]) => void
diff --git a/web/components/follow-list.tsx b/web/components/follow-list.tsx
index c935f73d..65b9ef4a 100644
--- a/web/components/follow-list.tsx
+++ b/web/components/follow-list.tsx
@@ -6,7 +6,7 @@ import { Avatar } from './avatar'
 import { FollowButton } from './follow-button'
 import { Col } from './layout/col'
 import { Row } from './layout/row'
-import { UserLink } from './user-page'
+import { UserLink } from 'web/components/user-link'
 
 export function FollowList(props: { userIds: string[] }) {
   const { userIds } = props
diff --git a/web/components/groups/group-chat.tsx b/web/components/groups/group-chat.tsx
index 244a3ffe..9a60c9c7 100644
--- a/web/components/groups/group-chat.tsx
+++ b/web/components/groups/group-chat.tsx
@@ -11,7 +11,6 @@ import { track } from 'web/lib/service/analytics'
 import { firebaseLogin } from 'web/lib/firebase/users'
 import { useRouter } from 'next/router'
 import clsx from 'clsx'
-import { UserLink } from 'web/components/user-page'
 import { CopyLinkDateTimeComponent } from 'web/components/feed/copy-link-date-time'
 import { CommentTipMap, CommentTips } from 'web/hooks/use-tip-txns'
 import { Tipper } from 'web/components/tipper'
@@ -23,6 +22,7 @@ import { useUnseenNotifications } from 'web/hooks/use-notifications'
 import { ChevronDownIcon, UsersIcon } from '@heroicons/react/outline'
 import { setNotificationsAsSeen } from 'web/pages/notifications'
 import { usePrivateUser } from 'web/hooks/use-user'
+import { UserLink } from 'web/components/user-link'
 
 export function GroupChat(props: {
   messages: GroupComment[]
diff --git a/web/components/online-user-list.tsx b/web/components/online-user-list.tsx
index d7f52d56..e5e006ac 100644
--- a/web/components/online-user-list.tsx
+++ b/web/components/online-user-list.tsx
@@ -2,13 +2,13 @@ import clsx from 'clsx'
 import { Avatar } from './avatar'
 import { Col } from './layout/col'
 import { Row } from './layout/row'
-import { UserLink } from './user-page'
 import { User } from 'common/user'
 import { UserCircleIcon } from '@heroicons/react/solid'
 import { useUsers } from 'web/hooks/use-users'
 import { partition } from 'lodash'
 import { useWindowSize } from 'web/hooks/use-window-size'
 import { useState } from 'react'
+import { UserLink } from 'web/components/user-link'
 
 const isOnline = (user?: User) =>
   user && user.lastPingTime && user.lastPingTime > Date.now() - 5 * 60 * 1000
diff --git a/web/components/profile/user-likes-button.tsx b/web/components/profile/user-likes-button.tsx
new file mode 100644
index 00000000..3d4fa9ac
--- /dev/null
+++ b/web/components/profile/user-likes-button.tsx
@@ -0,0 +1,48 @@
+import { User } from 'common/user'
+import { useState } from 'react'
+import { TextButton } from 'web/components/text-button'
+import { Modal } from 'web/components/layout/modal'
+import { Col } from 'web/components/layout/col'
+import { useUserLikedContracts } from 'web/hooks/use-likes'
+import { SiteLink } from 'web/components/site-link'
+import { Row } from 'web/components/layout/row'
+import { XIcon } from '@heroicons/react/outline'
+import { unLikeContract } from 'web/lib/firebase/likes'
+import { contractPath } from 'web/lib/firebase/contracts'
+
+export function UserLikesButton(props: { user: User }) {
+  const { user } = props
+  const [isOpen, setIsOpen] = useState(false)
+
+  const likedContracts = useUserLikedContracts(user.id)
+
+  return (
+    <>
+      <TextButton onClick={() => setIsOpen(true)}>
+        <span className="font-semibold">{likedContracts?.length ?? ''}</span>{' '}
+        Likes
+      </TextButton>
+      <Modal open={isOpen} setOpen={setIsOpen}>
+        <Col className="rounded bg-white p-6">
+          <span className={'mb-4 text-xl'}>Liked Markets</span>
+          <Col className={'gap-4'}>
+            {likedContracts?.map((likedContract) => (
+              <Row key={likedContract.id} className={'justify-between gap-2'}>
+                <SiteLink
+                  href={contractPath(likedContract)}
+                  className={'truncate text-indigo-700'}
+                >
+                  {likedContract.question}
+                </SiteLink>
+                <XIcon
+                  className="ml-2 h-5 w-5 shrink-0 cursor-pointer"
+                  onClick={() => unLikeContract(user.id, likedContract.id)}
+                />
+              </Row>
+            ))}
+          </Col>
+        </Col>
+      </Modal>
+    </>
+  )
+}
diff --git a/web/components/referrals-button.tsx b/web/components/referrals-button.tsx
index fed8fb6b..3cf77cfd 100644
--- a/web/components/referrals-button.tsx
+++ b/web/components/referrals-button.tsx
@@ -7,11 +7,11 @@ import { Modal } from './layout/modal'
 import { Tabs } from './layout/tabs'
 import { Row } from 'web/components/layout/row'
 import { Avatar } from 'web/components/avatar'
-import { UserLink } from 'web/components/user-page'
 import { useReferrals } from 'web/hooks/use-referrals'
 import { FilterSelectUsers } from 'web/components/filter-select-users'
 import { getUser, updateUser } from 'web/lib/firebase/users'
 import { TextButton } from 'web/components/text-button'
+import { UserLink } from 'web/components/user-link'
 
 export function ReferralsButton(props: { user: User; currentUser?: User }) {
   const { user, currentUser } = props
diff --git a/web/components/user-link.tsx b/web/components/user-link.tsx
new file mode 100644
index 00000000..5eeab1c4
--- /dev/null
+++ b/web/components/user-link.tsx
@@ -0,0 +1,102 @@
+import { linkClass, SiteLink } from 'web/components/site-link'
+import clsx from 'clsx'
+import { Row } from 'web/components/layout/row'
+import { Modal } from 'web/components/layout/modal'
+import { Col } from 'web/components/layout/col'
+import { useState } from 'react'
+import { Avatar } from 'web/components/avatar'
+import { formatMoney } from 'common/util/format'
+
+function shortenName(name: string) {
+  const firstName = name.split(' ')[0]
+  const maxLength = 10
+  const shortName =
+    firstName.length >= 3
+      ? firstName.length < maxLength
+        ? firstName
+        : firstName.substring(0, maxLength - 3) + '...'
+      : name.length > maxLength
+      ? name.substring(0, maxLength) + '...'
+      : name
+  return shortName
+}
+
+export function UserLink(props: {
+  name: string
+  username: string
+  showUsername?: boolean
+  className?: string
+  short?: boolean
+}) {
+  const { name, username, showUsername, className, short } = props
+  const shortName = short ? shortenName(name) : name
+  return (
+    <SiteLink
+      href={`/${username}`}
+      className={clsx('z-10 truncate', className)}
+    >
+      {shortName}
+      {showUsername && ` (@${username})`}
+    </SiteLink>
+  )
+}
+
+export type MultiUserLinkInfo = {
+  name: string
+  username: string
+  avatarUrl: string | undefined
+  amountTipped: number
+}
+
+export function MultiUserTipLink(props: {
+  userInfos: MultiUserLinkInfo[]
+  className?: string
+}) {
+  const { userInfos, className } = props
+  const [open, setOpen] = useState(false)
+  const maxShowCount = 2
+  return (
+    <>
+      <Row
+        className={clsx('mr-1 inline-flex gap-1', linkClass, className)}
+        onClick={(e) => {
+          e.stopPropagation()
+          setOpen(true)
+        }}
+      >
+        {userInfos.map((userInfo, index) =>
+          index < maxShowCount ? (
+            <span key={userInfo.username + 'shortened'} className={linkClass}>
+              {shortenName(userInfo.name) +
+                (index < maxShowCount - 1 ? ', ' : '')}
+            </span>
+          ) : (
+            <span className={linkClass}>
+              & {userInfos.length - maxShowCount} more
+            </span>
+          )
+        )}
+      </Row>
+      <Modal open={open} setOpen={setOpen} size={'sm'}>
+        <Col className="items-start gap-4 rounded-md bg-white p-6">
+          <span className={'text-xl'}>Who tipped you</span>
+          {userInfos.map((userInfo) => (
+            <Row
+              key={userInfo.username + 'list'}
+              className="w-full items-center gap-2"
+            >
+              <span className="text-primary min-w-[3.5rem]">
+                +{formatMoney(userInfo.amountTipped)}
+              </span>
+              <Avatar
+                username={userInfo.username}
+                avatarUrl={userInfo.avatarUrl}
+              />
+              <UserLink name={userInfo.name} username={userInfo.username} />
+            </Row>
+          ))}
+        </Col>
+      </Modal>
+    </>
+  )
+}
diff --git a/web/components/user-page.tsx b/web/components/user-page.tsx
index a20fc58a..8312f16e 100644
--- a/web/components/user-page.tsx
+++ b/web/components/user-page.tsx
@@ -31,35 +31,7 @@ import { ENV_CONFIG } from 'common/envs/constants'
 import { BettingStreakModal } from 'web/components/profile/betting-streak-modal'
 import { REFERRAL_AMOUNT } from 'common/economy'
 import { LoansModal } from './profile/loans-modal'
-
-export function UserLink(props: {
-  name: string
-  username: string
-  showUsername?: boolean
-  className?: string
-  short?: boolean
-}) {
-  const { name, username, showUsername, className, short } = props
-  const firstName = name.split(' ')[0]
-  const maxLength = 10
-  const shortName =
-    firstName.length >= 3
-      ? firstName.length < maxLength
-        ? firstName
-        : firstName.substring(0, maxLength - 3) + '...'
-      : name.length > maxLength
-      ? name.substring(0, maxLength) + '...'
-      : name
-  return (
-    <SiteLink
-      href={`/${username}`}
-      className={clsx('z-10 truncate', className)}
-    >
-      {short ? shortName : name}
-      {showUsername && ` (@${username})`}
-    </SiteLink>
-  )
-}
+import { UserLikesButton } from 'web/components/profile/user-likes-button'
 
 export function UserPage(props: { user: User }) {
   const { user } = props
@@ -302,6 +274,7 @@ export function UserPage(props: { user: User }) {
                   <FollowersButton user={user} />
                   <ReferralsButton user={user} />
                   <GroupsButton user={user} />
+                  <UserLikesButton user={user} />
                 </Row>
               ),
             },
diff --git a/web/hooks/use-likes.ts b/web/hooks/use-likes.ts
new file mode 100644
index 00000000..015d2c3c
--- /dev/null
+++ b/web/hooks/use-likes.ts
@@ -0,0 +1,38 @@
+import { useEffect, useState } from 'react'
+import { listenForLikes } from 'web/lib/firebase/users'
+import { Like } from 'common/like'
+import { Contract } from 'common/contract'
+import { getContractFromId } from 'web/lib/firebase/contracts'
+import { filterDefined } from 'common/util/array'
+
+export const useUserLikes = (userId: string | undefined) => {
+  const [contractIds, setContractIds] = useState<Like[] | undefined>()
+
+  useEffect(() => {
+    if (userId) return listenForLikes(userId, setContractIds)
+  }, [userId])
+
+  return contractIds
+}
+export const useUserLikedContracts = (userId: string | undefined) => {
+  const [likes, setLikes] = useState<Like[] | undefined>()
+  const [contracts, setContracts] = useState<Contract[] | undefined>()
+
+  useEffect(() => {
+    if (userId)
+      return listenForLikes(userId, (likes) => {
+        setLikes(likes.filter((l) => l.type === 'contract'))
+      })
+  }, [userId])
+
+  useEffect(() => {
+    if (likes)
+      Promise.all(
+        likes.map(async (like) => {
+          return await getContractFromId(like.id)
+        })
+      ).then((contracts) => setContracts(filterDefined(contracts)))
+  }, [likes])
+
+  return contracts
+}
diff --git a/web/hooks/use-notifications.ts b/web/hooks/use-notifications.ts
index b2f1701f..60d0e43e 100644
--- a/web/hooks/use-notifications.ts
+++ b/web/hooks/use-notifications.ts
@@ -63,7 +63,13 @@ export function groupNotifications(notifications: Notification[]) {
   const notificationGroupsByDay = groupBy(notifications, (notification) =>
     new Date(notification.createdTime).toDateString()
   )
-  const incomeSourceTypes = ['bonus', 'tip', 'loan', 'betting_streak_bonus']
+  const incomeSourceTypes = [
+    'bonus',
+    'tip',
+    'loan',
+    'betting_streak_bonus',
+    'tip_and_like',
+  ]
 
   Object.keys(notificationGroupsByDay).forEach((day) => {
     const notificationsGroupedByDay = notificationGroupsByDay[day]
diff --git a/web/lib/firebase/likes.ts b/web/lib/firebase/likes.ts
new file mode 100644
index 00000000..f16bedb7
--- /dev/null
+++ b/web/lib/firebase/likes.ts
@@ -0,0 +1,54 @@
+import { collection, deleteDoc, doc, setDoc } from 'firebase/firestore'
+import { db } from 'web/lib/firebase/init'
+import toast from 'react-hot-toast'
+import { transact } from 'web/lib/firebase/api'
+import { removeUndefinedProps } from 'common/util/object'
+import { Like, LIKE_TIP_AMOUNT } from 'common/like'
+import { track } from '@amplitude/analytics-browser'
+import { User } from 'common/user'
+import { Contract } from 'common/contract'
+
+function getLikesCollection(userId: string) {
+  return collection(db, 'users', userId, 'likes')
+}
+
+export const unLikeContract = async (userId: string, contractId: string) => {
+  const ref = await doc(getLikesCollection(userId), contractId)
+  return await deleteDoc(ref)
+}
+
+export const likeContract = async (user: User, contract: Contract) => {
+  if (user.balance < LIKE_TIP_AMOUNT) {
+    toast('You do not have enough M$ to like this market!')
+    return
+  }
+  let result: any = {}
+  if (LIKE_TIP_AMOUNT > 0) {
+    result = await transact({
+      amount: LIKE_TIP_AMOUNT,
+      fromId: user.id,
+      fromType: 'USER',
+      toId: contract.creatorId,
+      toType: 'USER',
+      token: 'M$',
+      category: 'TIP',
+      data: { contractId: contract.id },
+      description: `${user.name} liked contract ${contract.id} for M$ ${LIKE_TIP_AMOUNT} to ${contract.creatorId} `,
+    })
+    console.log('result', result)
+  }
+  // create new like in db under users collection
+  const ref = doc(getLikesCollection(user.id), contract.id)
+  // contract slug and question are set via trigger
+  const like = removeUndefinedProps({
+    id: ref.id,
+    userId: user.id,
+    createdTime: Date.now(),
+    type: 'contract',
+    tipTxnId: result.txn.id,
+  } as Like)
+  track('like', {
+    contractId: contract.id,
+  })
+  await setDoc(ref, like)
+}
diff --git a/web/lib/firebase/users.ts b/web/lib/firebase/users.ts
index c0764f0a..fc024e04 100644
--- a/web/lib/firebase/users.ts
+++ b/web/lib/firebase/users.ts
@@ -28,6 +28,7 @@ import utc from 'dayjs/plugin/utc'
 dayjs.extend(utc)
 
 import { track } from '@amplitude/analytics-browser'
+import { Like } from 'common/like'
 
 export const users = coll<User>('users')
 export const privateUsers = coll<PrivateUser>('private-users')
@@ -310,3 +311,11 @@ export function listenForReferrals(
     }
   )
 }
+
+export function listenForLikes(
+  userId: string,
+  setLikes: (likes: Like[]) => void
+) {
+  const likes = collection(users, userId, 'likes')
+  return listenForValues<Like>(likes, (docs) => setLikes(docs))
+}
diff --git a/web/pages/challenges/[username]/[contractSlug]/[challengeSlug].tsx b/web/pages/challenges/[username]/[contractSlug]/[challengeSlug].tsx
index f15c5809..6b8152d6 100644
--- a/web/pages/challenges/[username]/[contractSlug]/[challengeSlug].tsx
+++ b/web/pages/challenges/[username]/[contractSlug]/[challengeSlug].tsx
@@ -21,7 +21,6 @@ import { Page } from 'web/components/page'
 import { useUser, useUserById } from 'web/hooks/use-user'
 import { AcceptChallengeButton } from 'web/components/challenges/accept-challenge-button'
 import { Avatar } from 'web/components/avatar'
-import { UserLink } from 'web/components/user-page'
 import { BinaryOutcomeLabel } from 'web/components/outcome-label'
 import { formatMoney } from 'common/util/format'
 import { LoadingIndicator } from 'web/components/loading-indicator'
@@ -33,6 +32,7 @@ import { useSaveReferral } from 'web/hooks/use-save-referral'
 import { BinaryContract } from 'common/contract'
 import { Title } from 'web/components/title'
 import { getOpenGraphProps } from 'common/contract-details'
+import { UserLink } from 'web/components/user-link'
 
 export const getStaticProps = fromPropz(getStaticPropz)
 
diff --git a/web/pages/challenges/index.tsx b/web/pages/challenges/index.tsx
index ad4136f0..11d0f9ab 100644
--- a/web/pages/challenges/index.tsx
+++ b/web/pages/challenges/index.tsx
@@ -19,7 +19,6 @@ import {
 import { Challenge, CHALLENGES_ENABLED } from 'common/challenge'
 import { Tabs } from 'web/components/layout/tabs'
 import { SiteLink } from 'web/components/site-link'
-import { UserLink } from 'web/components/user-page'
 import { Avatar } from 'web/components/avatar'
 import Router from 'next/router'
 import { contractPathWithoutContract } from 'web/lib/firebase/contracts'
@@ -30,6 +29,7 @@ import toast from 'react-hot-toast'
 import { Modal } from 'web/components/layout/modal'
 import { QRCode } from 'web/components/qr-code'
 import { CreateChallengeModal } from 'web/components/challenges/create-challenge-modal'
+import { UserLink } from 'web/components/user-link'
 
 dayjs.extend(customParseFormat)
 const columnClass = 'sm:px-5 px-2 py-3.5 max-w-[100px] truncate'
diff --git a/web/pages/group/[...slugs]/index.tsx b/web/pages/group/[...slugs]/index.tsx
index 5271a395..bf29cc8b 100644
--- a/web/pages/group/[...slugs]/index.tsx
+++ b/web/pages/group/[...slugs]/index.tsx
@@ -17,7 +17,6 @@ import {
   updateGroup,
 } from 'web/lib/firebase/groups'
 import { Row } from 'web/components/layout/row'
-import { UserLink } from 'web/components/user-page'
 import { firebaseLogin, getUser, User } from 'web/lib/firebase/users'
 import { Col } from 'web/components/layout/col'
 import { useUser } from 'web/hooks/use-user'
@@ -45,6 +44,7 @@ import { Button } from 'web/components/button'
 import { listAllCommentsOnGroup } from 'web/lib/firebase/comments'
 import { GroupComment } from 'common/comment'
 import { REFERRAL_AMOUNT } from 'common/economy'
+import { UserLink } from 'web/components/user-link'
 import { GroupAboutPost } from 'web/components/groups/group-about-post'
 import { getPost } from 'web/lib/firebase/posts'
 import { Post } from 'common/post'
diff --git a/web/pages/groups.tsx b/web/pages/groups.tsx
index 521742b2..aaf1374c 100644
--- a/web/pages/groups.tsx
+++ b/web/pages/groups.tsx
@@ -16,9 +16,9 @@ import { SiteLink } from 'web/components/site-link'
 import clsx from 'clsx'
 import { Avatar } from 'web/components/avatar'
 import { JoinOrLeaveGroupButton } from 'web/components/groups/groups-button'
-import { UserLink } from 'web/components/user-page'
 import { searchInAny } from 'common/util/parse'
 import { SEO } from 'web/components/SEO'
+import { UserLink } from 'web/components/user-link'
 
 export async function getStaticProps() {
   const groups = await listAllGroups().catch((_) => [])
diff --git a/web/pages/links.tsx b/web/pages/links.tsx
index 6f57dc14..4c4a0be1 100644
--- a/web/pages/links.tsx
+++ b/web/pages/links.tsx
@@ -18,7 +18,6 @@ import { ManalinkTxn } from 'common/txn'
 import { User } from 'common/user'
 import { Avatar } from 'web/components/avatar'
 import { RelativeTimestamp } from 'web/components/relative-timestamp'
-import { UserLink } from 'web/components/user-page'
 import { CreateLinksButton } from 'web/components/manalinks/create-links-button'
 import { redirectIfLoggedOut } from 'web/lib/firebase/server-auth'
 
@@ -27,6 +26,7 @@ import { Pagination } from 'web/components/pagination'
 import { Manalink } from 'common/manalink'
 import { SiteLink } from 'web/components/site-link'
 import { REFERRAL_AMOUNT } from 'common/economy'
+import { UserLink } from 'web/components/user-link'
 
 const LINKS_PER_PAGE = 24
 
diff --git a/web/pages/notifications.tsx b/web/pages/notifications.tsx
index 85cbcbae..f1995568 100644
--- a/web/pages/notifications.tsx
+++ b/web/pages/notifications.tsx
@@ -7,7 +7,6 @@ import { Page } from 'web/components/page'
 import { Title } from 'web/components/title'
 import { doc, updateDoc } from 'firebase/firestore'
 import { db } from 'web/lib/firebase/init'
-import { UserLink } from 'web/components/user-page'
 import {
   MANIFOLD_AVATAR_URL,
   MANIFOLD_USERNAME,
@@ -35,7 +34,7 @@ import {
   BETTING_STREAK_BONUS_AMOUNT,
   UNIQUE_BETTOR_BONUS_AMOUNT,
 } from 'common/economy'
-import { groupBy, sum, uniq } from 'lodash'
+import { groupBy, sum, uniqBy } from 'lodash'
 import { track } from '@amplitude/analytics-browser'
 import { Pagination } from 'web/components/pagination'
 import { useWindowSize } from 'web/hooks/use-window-size'
@@ -45,10 +44,14 @@ import { SiteLink } from 'web/components/site-link'
 import { NotificationSettings } from 'web/components/NotificationSettings'
 import { SEO } from 'web/components/SEO'
 import { useUser } from 'web/hooks/use-user'
+import {
+  MultiUserTipLink,
+  MultiUserLinkInfo,
+  UserLink,
+} from 'web/components/user-link'
 import { LoadingIndicator } from 'web/components/loading-indicator'
 
 export const NOTIFICATIONS_PER_PAGE = 30
-const MULTIPLE_USERS_KEY = 'multipleUsers'
 const HIGHLIGHT_CLASS = 'bg-indigo-50'
 
 export const getServerSideProps = redirectIfLoggedOut('/', async (_, creds) => {
@@ -233,13 +236,26 @@ function IncomeNotificationGroupItem(props: {
         let sum = 0
         notificationsForSourceTitle.forEach(
           (notification) =>
-            notification.sourceText &&
-            (sum = parseInt(notification.sourceText) + sum)
+            (sum = parseInt(notification.sourceText ?? '0') + sum)
         )
-        const uniqueUsers = uniq(
+        const uniqueUsers = uniqBy(
           notificationsForSourceTitle.map((notification) => {
-            return notification.sourceUserUsername
-          })
+            let thisSum = 0
+            notificationsForSourceTitle
+              .filter(
+                (n) => n.sourceUserUsername === notification.sourceUserUsername
+              )
+              .forEach(
+                (n) => (thisSum = parseInt(n.sourceText ?? '0') + thisSum)
+              )
+            return {
+              username: notification.sourceUserUsername,
+              name: notification.sourceUserName,
+              avatarUrl: notification.sourceUserAvatarUrl,
+              amountTipped: thisSum,
+            } as MultiUserLinkInfo
+          }),
+          (n) => n.username
         )
 
         const newNotification = {
@@ -247,7 +263,7 @@ function IncomeNotificationGroupItem(props: {
           sourceText: sum.toString(),
           sourceUserUsername:
             uniqueUsers.length > 1
-              ? MULTIPLE_USERS_KEY
+              ? JSON.stringify(uniqueUsers)
               : notificationsForSourceTitle[0].sourceType,
         }
         newNotifications.push(newNotification)
@@ -385,6 +401,9 @@ function IncomeNotificationItem(props: {
       else reasonText = 'for your'
     } else if (sourceType === 'loan' && sourceText) {
       reasonText = `of your invested bets returned as a`
+      // TODO: support just 'like' notification without a tip
+    } else if (sourceType === 'tip_and_like' && sourceText) {
+      reasonText = !simple ? `liked` : `in likes on`
     }
 
     const streakInDays =
@@ -493,9 +512,11 @@ function IncomeNotificationItem(props: {
               <span className={'mr-1'}>{incomeNotificationLabel()}</span>
             </div>
             <span>
-              {sourceType === 'tip' &&
-                (sourceUserUsername === MULTIPLE_USERS_KEY ? (
-                  <span className={'mr-1 truncate'}>Multiple users</span>
+              {(sourceType === 'tip' || sourceType === 'tip_and_like') &&
+                (sourceUserUsername?.includes(',') ? (
+                  <MultiUserTipLink
+                    userInfos={JSON.parse(sourceUserUsername)}
+                  />
                 ) : (
                   <UserLink
                     name={sourceUserName || ''}
diff --git a/web/pages/post/[...slugs]/index.tsx b/web/pages/post/[...slugs]/index.tsx
index 41c0d775..737e025f 100644
--- a/web/pages/post/[...slugs]/index.tsx
+++ b/web/pages/post/[...slugs]/index.tsx
@@ -5,7 +5,6 @@ import { Post } from 'common/post'
 import { Title } from 'web/components/title'
 import { Spacer } from 'web/components/layout/spacer'
 import { Content } from 'web/components/editor'
-import { UserLink } from 'web/components/user-page'
 import { getUser, User } from 'web/lib/firebase/users'
 import { ShareIcon } from '@heroicons/react/solid'
 import clsx from 'clsx'
@@ -16,6 +15,7 @@ import { Row } from 'web/components/layout/row'
 import { Col } from 'web/components/layout/col'
 import { ENV_CONFIG } from 'common/envs/constants'
 import Custom404 from 'web/pages/404'
+import { UserLink } from 'web/components/user-link'
 
 export async function getStaticProps(props: { params: { slugs: string[] } }) {
   const { slugs } = props.params