diff --git a/common/dashboard.ts b/common/post.ts
similarity index 70%
rename from common/dashboard.ts
rename to common/post.ts
index 6ccd15d4..d2a4e539 100644
--- a/common/dashboard.ts
+++ b/common/post.ts
@@ -1,6 +1,6 @@
 import { JSONContent } from '@tiptap/core'
 
-export type Dashboard = {
+export type Post = {
   id: string
   name: string
   content: JSONContent
@@ -9,4 +9,4 @@ export type Dashboard = {
   slug: string
 }
 
-export const MAX_DASHBOARD_NAME_LENGTH = 480
+export const MAX_POST_NAME_LENGTH = 480
diff --git a/firestore.rules b/firestore.rules
index 23bf19d1..a4f8a1e3 100644
--- a/firestore.rules
+++ b/firestore.rules
@@ -170,7 +170,7 @@ service cloud.firestore {
           }
         }
 
-      match /dashboards/{dashboardId} {
+      match /posts/{postId} {
         allow read;
         allow update: if request.auth.uid == resource.data.creatorId
                          && request.resource.data.diff(resource.data)
diff --git a/functions/src/create-dashboard.ts b/functions/src/create-post.ts
similarity index 60%
rename from functions/src/create-dashboard.ts
rename to functions/src/create-post.ts
index 34c066bc..b15348c7 100644
--- a/functions/src/create-dashboard.ts
+++ b/functions/src/create-post.ts
@@ -3,7 +3,7 @@ import * as admin from 'firebase-admin'
 import { getUser } from './utils'
 import { slugify } from '../../common/util/slugify'
 import { randomString } from '../../common/util/random'
-import { Dashboard, MAX_DASHBOARD_NAME_LENGTH } from '../../common/dashboard'
+import { Post, MAX_POST_NAME_LENGTH } from '../../common/post'
 import { APIError, newEndpoint, validate } from './api'
 import { JSONContent } from '@tiptap/core'
 import { z } from 'zod'
@@ -31,27 +31,27 @@ const contentSchema: z.ZodType<JSONContent> = z.lazy(() =>
   )
 )
 
-const dashboardSchema = z.object({
-  name: z.string().min(1).max(MAX_DASHBOARD_NAME_LENGTH),
+const postSchema = z.object({
+  name: z.string().min(1).max(MAX_POST_NAME_LENGTH),
   content: contentSchema,
 })
 
-export const createdashboard = newEndpoint({}, async (req, auth) => {
+export const createpost = newEndpoint({}, async (req, auth) => {
   const firestore = admin.firestore()
-  const { name, content } = validate(dashboardSchema, req.body)
+  const { name, content } = validate(postSchema, req.body)
 
   const creator = await getUser(auth.uid)
   if (!creator)
     throw new APIError(400, 'No user exists with the authenticated user ID.')
 
-  console.log('creating dashboard owned by', creator.username, 'named', name)
+  console.log('creating post owned by', creator.username, 'named', name)
 
   const slug = await getSlug(name)
 
-  const dashboardRef = firestore.collection('dashboards').doc()
+  const postRef = firestore.collection('posts').doc()
 
-  const dashboard: Dashboard = {
-    id: dashboardRef.id,
+  const post: Post = {
+    id: postRef.id,
     creatorId: creator.id,
     slug,
     name,
@@ -59,27 +59,25 @@ export const createdashboard = newEndpoint({}, async (req, auth) => {
     content: content,
   }
 
-  await dashboardRef.create(dashboard)
+  await postRef.create(post)
 
-  return { status: 'success', dashboard: dashboard }
+  return { status: 'success', post: post }
 })
 
 export const getSlug = async (name: string) => {
   const proposedSlug = slugify(name)
 
-  const preexistingDashboard = await getDashboardFromSlug(proposedSlug)
+  const preexistingPost = await getPostFromSlug(proposedSlug)
 
-  return preexistingDashboard
-    ? proposedSlug + '-' + randomString()
-    : proposedSlug
+  return preexistingPost ? proposedSlug + '-' + randomString() : proposedSlug
 }
 
-export async function getDashboardFromSlug(slug: string) {
+export async function getPostFromSlug(slug: string) {
   const firestore = admin.firestore()
   const snap = await firestore
-    .collection('dashboards')
+    .collection('posts')
     .where('slug', '==', slug)
     .get()
 
-  return snap.empty ? undefined : (snap.docs[0].data() as Dashboard)
+  return snap.empty ? undefined : (snap.docs[0].data() as Post)
 }
diff --git a/functions/src/index.ts b/functions/src/index.ts
index 123d3064..8430f5f6 100644
--- a/functions/src/index.ts
+++ b/functions/src/index.ts
@@ -71,7 +71,7 @@ import { stripewebhook, createcheckoutsession } from './stripe'
 import { getcurrentuser } from './get-current-user'
 import { acceptchallenge } from './accept-challenge'
 import { getcustomtoken } from './get-custom-token'
-import { createdashboard } from './create-dashboard'
+import { createpost } from './create-post'
 
 const toCloudFunction = ({ opts, handler }: EndpointDefinition) => {
   return onRequest(opts, handler as any)
@@ -97,7 +97,7 @@ const createCheckoutSessionFunction = toCloudFunction(createcheckoutsession)
 const getCurrentUserFunction = toCloudFunction(getcurrentuser)
 const acceptChallenge = toCloudFunction(acceptchallenge)
 const getCustomTokenFunction = toCloudFunction(getcustomtoken)
-const createDashboardFunction = toCloudFunction(createdashboard)
+const createPostFunction = toCloudFunction(createpost)
 
 export {
   healthFunction as health,
@@ -121,5 +121,5 @@ export {
   getCurrentUserFunction as getcurrentuser,
   acceptChallenge as acceptchallenge,
   getCustomTokenFunction as getcustomtoken,
-  createDashboardFunction as createdashboard,
+  createPostFunction as createpost,
 }
diff --git a/functions/src/serve.ts b/functions/src/serve.ts
index b78d6307..db847a70 100644
--- a/functions/src/serve.ts
+++ b/functions/src/serve.ts
@@ -27,7 +27,7 @@ import { unsubscribe } from './unsubscribe'
 import { stripewebhook, createcheckoutsession } from './stripe'
 import { getcurrentuser } from './get-current-user'
 import { getcustomtoken } from './get-custom-token'
-import { createdashboard } from './create-dashboard'
+import { createpost } from './create-post'
 
 type Middleware = (req: Request, res: Response, next: NextFunction) => void
 const app = express()
@@ -68,7 +68,7 @@ addJsonEndpointRoute('/createcheckoutsession', createcheckoutsession)
 addJsonEndpointRoute('/getcurrentuser', getcurrentuser)
 addEndpointRoute('/getcustomtoken', getcustomtoken)
 addEndpointRoute('/stripewebhook', stripewebhook, express.raw())
-addEndpointRoute('/createdashboard', createdashboard)
+addEndpointRoute('/createpost', createpost)
 
 app.listen(PORT)
 console.log(`Serving functions on port ${PORT}.`)
diff --git a/functions/src/utils.ts b/functions/src/utils.ts
index 34e56164..a0878e4f 100644
--- a/functions/src/utils.ts
+++ b/functions/src/utils.ts
@@ -4,7 +4,7 @@ import { chunk } from 'lodash'
 import { Contract } from '../../common/contract'
 import { PrivateUser, User } from '../../common/user'
 import { Group } from '../../common/group'
-import { Dashboard } from 'common/dashboard'
+import { Post } from 'common/post'
 
 export const log = (...args: unknown[]) => {
   console.log(`[${new Date().toISOString()}]`, ...args)
@@ -81,8 +81,8 @@ export const getGroup = (groupId: string) => {
   return getDoc<Group>('groups', groupId)
 }
 
-export const getDashboard = (dashboardId: string) => {
-  return getDoc<Dashboard>('dashboards', dashboardId)
+export const getPost = (postId: string) => {
+  return getDoc<Post>('posts', postId)
 }
 
 export const getUser = (userId: string) => {
diff --git a/web/components/share-dashboard-modal.tsx b/web/components/share-post-modal.tsx
similarity index 88%
rename from web/components/share-dashboard-modal.tsx
rename to web/components/share-post-modal.tsx
index ddc64e5c..fa8658c6 100644
--- a/web/components/share-dashboard-modal.tsx
+++ b/web/components/share-post-modal.tsx
@@ -9,7 +9,7 @@ import { Button } from './button'
 import { TweetButton } from './tweet-button'
 import { Row } from './layout/row'
 
-export function ShareDashboardModal(props: {
+export function SharePostModal(props: {
   shareUrl: string
   isOpen: boolean
   setOpen: (open: boolean) => void
@@ -21,7 +21,7 @@ export function ShareDashboardModal(props: {
   return (
     <Modal open={isOpen} setOpen={setOpen} size="md">
       <Col className="gap-4 rounded bg-white p-4">
-        <Title className="!mt-0 !mb-2" text="Share this dashboard" />
+        <Title className="!mt-0 !mb-2" text="Share this post" />
         <Button
           size="2xl"
           color="gradient"
@@ -31,7 +31,7 @@ export function ShareDashboardModal(props: {
             toast.success('Link copied!', {
               icon: linkIcon,
             })
-            track('copy share dashboard link')
+            track('copy share post link')
           }}
         >
           {linkIcon} Copy link
diff --git a/web/lib/firebase/api.ts b/web/lib/firebase/api.ts
index 4e352fa9..0364a7cc 100644
--- a/web/lib/firebase/api.ts
+++ b/web/lib/firebase/api.ts
@@ -89,6 +89,6 @@ export function getCurrentUser(params: any) {
   return call(getFunctionUrl('getcurrentuser'), 'GET', params)
 }
 
-export function createDashboard(params: any) {
-  return call(getFunctionUrl('createdashboard'), 'POST', params)
+export function createPost(params: any) {
+  return call(getFunctionUrl('createpost'), 'POST', params)
 }
diff --git a/web/lib/firebase/dashboards.ts b/web/lib/firebase/dashboards.ts
deleted file mode 100644
index 9f2dd33e..00000000
--- a/web/lib/firebase/dashboards.ts
+++ /dev/null
@@ -1,37 +0,0 @@
-import {
-  deleteDoc,
-  doc,
-  getDocs,
-  query,
-  updateDoc,
-  where,
-} from 'firebase/firestore'
-import { Dashboard } from 'common/dashboard'
-import { coll, getValue } from './utils'
-
-export const dashboards = coll<Dashboard>('dashboards')
-
-export function dashboardPath(dashboardSlug: string) {
-  return `/dashboard/${dashboardSlug}`
-}
-
-export function updateDashboard(
-  dashboard: Dashboard,
-  updates: Partial<Dashboard>
-) {
-  return updateDoc(doc(dashboards, dashboard.id), updates)
-}
-
-export function deleteDashboard(dashboard: Dashboard) {
-  return deleteDoc(doc(dashboards, dashboard.id))
-}
-
-export function getDashboard(dashboardId: string) {
-  return getValue<Dashboard>(doc(dashboards, dashboardId))
-}
-
-export async function getDashboardBySlug(slug: string) {
-  const q = query(dashboards, where('slug', '==', slug))
-  const docs = (await getDocs(q)).docs
-  return docs.length === 0 ? null : docs[0].data()
-}
diff --git a/web/lib/firebase/posts.ts b/web/lib/firebase/posts.ts
new file mode 100644
index 00000000..10bea499
--- /dev/null
+++ b/web/lib/firebase/posts.ts
@@ -0,0 +1,34 @@
+import {
+  deleteDoc,
+  doc,
+  getDocs,
+  query,
+  updateDoc,
+  where,
+} from 'firebase/firestore'
+import { Post } from 'common/post'
+import { coll, getValue } from './utils'
+
+export const posts = coll<Post>('posts')
+
+export function postPath(postSlug: string) {
+  return `/post/${postSlug}`
+}
+
+export function updatePost(post: Post, updates: Partial<Post>) {
+  return updateDoc(doc(posts, post.id), updates)
+}
+
+export function deletePost(post: Post) {
+  return deleteDoc(doc(posts, post.id))
+}
+
+export function getPost(postId: string) {
+  return getValue<Post>(doc(posts, postId))
+}
+
+export async function getPostBySlug(slug: string) {
+  const q = query(posts, where('slug', '==', slug))
+  const docs = (await getDocs(q)).docs
+  return docs.length === 0 ? null : docs[0].data()
+}
diff --git a/web/pages/create-dashboard.tsx b/web/pages/create-post.tsx
similarity index 73%
rename from web/pages/create-dashboard.tsx
rename to web/pages/create-post.tsx
index 13849745..0b7e6eb1 100644
--- a/web/pages/create-dashboard.tsx
+++ b/web/pages/create-post.tsx
@@ -5,13 +5,13 @@ import { Title } from 'web/components/title'
 import Textarea from 'react-expanding-textarea'
 
 import { TextEditor, useTextEditor } from 'web/components/editor'
-import { createDashboard } from 'web/lib/firebase/api'
+import { createPost } from 'web/lib/firebase/api'
 import clsx from 'clsx'
 import { useRouter } from 'next/router'
-import { Dashboard, MAX_DASHBOARD_NAME_LENGTH } from 'common/dashboard'
-import { dashboardPath } from 'web/lib/firebase/dashboards'
+import { Post, MAX_POST_NAME_LENGTH } from 'common/post'
+import { postPath } from 'web/lib/firebase/posts'
 
-export default function CreateDashboard() {
+export default function CreatePost() {
   const [name, setName] = useState('')
   const [error, setError] = useState('')
   const [isSubmitting, setIsSubmitting] = useState(false)
@@ -23,20 +23,20 @@ export default function CreateDashboard() {
 
   const isValid = editor && name.length > 0 && editor.isEmpty === false
 
-  async function saveDashboard(name: string) {
+  async function savePost(name: string) {
     if (!editor) return
-    const newDashboard = {
+    const newPost = {
       name: name,
       content: editor.getJSON(),
     }
 
-    const result = await createDashboard(newDashboard).catch((e) => {
+    const result = await createPost(newPost).catch((e) => {
       console.log(e)
-      setError('There was an error creating the dashboard, please try again')
+      setError('There was an error creating the post, please try again')
       return e
     })
-    if (result.dashboard) {
-      await router.push(dashboardPath((result.dashboard as Dashboard).slug))
+    if (result.post) {
+      await router.push(postPath((result.post as Post).slug))
     }
   }
 
@@ -44,7 +44,7 @@ export default function CreateDashboard() {
     <Page>
       <div className="mx-auto w-full max-w-2xl">
         <div className="rounded-lg px-6 py-4 sm:py-0">
-          <Title className="!mt-0" text="Create a dashboard" />
+          <Title className="!mt-0" text="Create a post" />
           <form>
             <div className="form-control w-full">
               <label className="label">
@@ -53,10 +53,10 @@ export default function CreateDashboard() {
                 </span>
               </label>
               <Textarea
-                placeholder="e.g. Elon Mania Dashboard"
+                placeholder="e.g. Elon Mania Post"
                 className="input input-bordered resize-none"
                 autoFocus
-                maxLength={MAX_DASHBOARD_NAME_LENGTH}
+                maxLength={MAX_POST_NAME_LENGTH}
                 value={name}
                 onChange={(e) => setName(e.target.value || '')}
               />
@@ -78,11 +78,11 @@ export default function CreateDashboard() {
                 disabled={isSubmitting || !isValid || upload.isLoading}
                 onClick={async () => {
                   setIsSubmitting(true)
-                  await saveDashboard(name)
+                  await savePost(name)
                   setIsSubmitting(false)
                 }}
               >
-                {isSubmitting ? 'Creating...' : 'Create a dashboard'}
+                {isSubmitting ? 'Creating...' : 'Create a post'}
               </button>
               {error !== '' && <div className="text-red-700">{error}</div>}
             </div>
diff --git a/web/pages/dashboard/[...slugs]/index.tsx b/web/pages/post/[...slugs]/index.tsx
similarity index 76%
rename from web/pages/dashboard/[...slugs]/index.tsx
rename to web/pages/post/[...slugs]/index.tsx
index 8ff78b67..e29244c0 100644
--- a/web/pages/dashboard/[...slugs]/index.tsx
+++ b/web/pages/post/[...slugs]/index.tsx
@@ -1,8 +1,8 @@
 import { Page } from 'web/components/page'
 
 import { fromPropz, usePropz } from 'web/hooks/use-propz'
-import { dashboardPath, getDashboardBySlug } from 'web/lib/firebase/dashboards'
-import { Dashboard } from 'common/dashboard'
+import { postPath, getPostBySlug } from 'web/lib/firebase/posts'
+import { Post } from 'common/post'
 import { Title } from 'web/components/title'
 import { Spacer } from 'web/components/layout/spacer'
 import { Content } from 'web/components/editor'
@@ -12,7 +12,7 @@ import { ShareIcon } from '@heroicons/react/solid'
 import clsx from 'clsx'
 import { Button } from 'web/components/button'
 import { useState } from 'react'
-import { ShareDashboardModal } from 'web/components/share-dashboard-modal'
+import { SharePostModal } from 'web/components/share-post-modal'
 import { Row } from 'web/components/layout/row'
 import { Col } from 'web/components/layout/col'
 import { ENV_CONFIG } from 'common/envs/constants'
@@ -22,13 +22,13 @@ export const getStaticProps = fromPropz(getStaticPropz)
 export async function getStaticPropz(props: { params: { slugs: string[] } }) {
   const { slugs } = props.params
 
-  const dashboard = await getDashboardBySlug(slugs[0])
-  const creatorPromise = dashboard ? getUser(dashboard.creatorId) : null
+  const post = await getPostBySlug(slugs[0])
+  const creatorPromise = post ? getUser(post.creatorId) : null
   const creator = await creatorPromise
 
   return {
     props: {
-      dashboard: dashboard,
+      post: post,
       creator: creator,
     },
 
@@ -40,28 +40,23 @@ export async function getStaticPaths() {
   return { paths: [], fallback: 'blocking' }
 }
 
-export default function DashboardPage(props: {
-  dashboard: Dashboard
-  creator: User
-}) {
+export default function PostPage(props: { post: Post; creator: User }) {
   props = usePropz(props, getStaticPropz) ?? {
-    dashboard: null,
+    post: null,
   }
   const [isShareOpen, setShareOpen] = useState(false)
 
-  if (props.dashboard === null) {
+  if (props.post === null) {
     return <Custom404 />
   }
 
-  const shareUrl = `https://${ENV_CONFIG.domain}${dashboardPath(
-    props?.dashboard.slug
-  )}`
+  const shareUrl = `https://${ENV_CONFIG.domain}${postPath(props?.post.slug)}`
 
   return (
     <Page>
       <div className="mx-auto w-full max-w-3xl ">
         <Spacer h={1} />
-        <Title className="!mt-0" text={props.dashboard.name} />
+        <Title className="!mt-0" text={props.post.name} />
         <Row>
           <Col className="flex-1">
             <div className={'inline-flex'}>
@@ -87,7 +82,7 @@ export default function DashboardPage(props: {
                 aria-hidden="true"
               />
               Share
-              <ShareDashboardModal
+              <SharePostModal
                 isOpen={isShareOpen}
                 setOpen={setShareOpen}
                 shareUrl={shareUrl}
@@ -99,7 +94,7 @@ export default function DashboardPage(props: {
         <Spacer h={2} />
         <div className="rounded-lg bg-white px-6 py-4 sm:py-0">
           <div className="form-control w-full py-2">
-            <Content content={props.dashboard.content} />
+            <Content content={props.post.content} />
           </div>
         </div>
       </div>