diff --git a/common/tracking.ts b/common/tracking.ts
new file mode 100644
index 00000000..29a1365c
--- /dev/null
+++ b/common/tracking.ts
@@ -0,0 +1,12 @@
+export type View = {
+  contractId: string
+  timestamp: number
+}
+
+export type UserEvent = ClickEvent
+
+export type ClickEvent = {
+  type: 'click'
+  contractId: string
+  timestamp: number
+}
diff --git a/common/view.ts b/common/view.ts
deleted file mode 100644
index 7355bf89..00000000
--- a/common/view.ts
+++ /dev/null
@@ -1,4 +0,0 @@
-export type View = {
-  contractId: string
-  timestamp: number
-}
diff --git a/firestore.rules b/firestore.rules
index 099aa51d..542bd5ec 100644
--- a/firestore.rules
+++ b/firestore.rules
@@ -26,6 +26,10 @@ service cloud.firestore {
       allow create: if userId == request.auth.uid;
     }
 
+    match /private-users/{userId}/events/{eventId} {
+      allow create: if userId == request.auth.uid;
+    }
+
     match /contracts/{contractId} {
       allow read;
       allow update: if request.resource.data.diff(resource.data).affectedKeys()
diff --git a/web/components/feed/contract-activity.tsx b/web/components/feed/contract-activity.tsx
index d686ef3d..d79b462a 100644
--- a/web/components/feed/contract-activity.tsx
+++ b/web/components/feed/contract-activity.tsx
@@ -46,7 +46,6 @@ export function ContractActivity(props: {
   return (
     <FeedItems
       contract={contract}
-      user={user}
       items={items}
       className={className}
       betRowClassName={betRowClassName}
diff --git a/web/components/feed/feed-items.tsx b/web/components/feed/feed-items.tsx
index b05bd24b..e2def4d4 100644
--- a/web/components/feed/feed-items.tsx
+++ b/web/components/feed/feed-items.tsx
@@ -45,19 +45,19 @@ import { AnswerBetPanel } from '../answers/answer-bet-panel'
 import { useSaveSeenContract } from '../../hooks/use-seen-contracts'
 import { User } from '../../../common/user'
 import { Modal } from '../layout/modal'
+import { trackClick } from '../../lib/firebase/tracking'
 
 export function FeedItems(props: {
   contract: Contract
-  user: User | null | undefined
   items: ActivityItem[]
   className?: string
   betRowClassName?: string
 }) {
-  const { contract, user, items, className, betRowClassName } = props
+  const { contract, items, className, betRowClassName } = props
   const { outcomeType } = contract
 
   const ref = useRef<HTMLDivElement | null>(null)
-  useSaveSeenContract(ref, contract, user)
+  useSaveSeenContract(ref, contract)
 
   return (
     <div className={clsx('flow-root pr-2 md:pr-0', className)} ref={ref}>
@@ -347,6 +347,7 @@ export function FeedQuestion(props: {
               href={
                 props.contractPath ? props.contractPath : contractPath(contract)
               }
+              onClick={() => trackClick(contract.id)}
               className="text-lg text-indigo-700 sm:text-xl"
             >
               {question}
diff --git a/web/components/site-link.tsx b/web/components/site-link.tsx
index 8b19d93b..f3c187ef 100644
--- a/web/components/site-link.tsx
+++ b/web/components/site-link.tsx
@@ -4,9 +4,10 @@ import Link from 'next/link'
 export const SiteLink = (props: {
   href: string
   children?: any
+  onClick?: () => void
   className?: string
 }) => {
-  const { href, children, className } = props
+  const { href, children, onClick, className } = props
 
   return href.startsWith('http') ? (
     <a
@@ -17,7 +18,10 @@ export const SiteLink = (props: {
       )}
       style={{ /* For iOS safari */ wordBreak: 'break-word' }}
       target="_blank"
-      onClick={(e) => e.stopPropagation()}
+      onClick={(e) => {
+        e.stopPropagation()
+        if (onClick) onClick()
+      }}
     >
       {children}
     </a>
@@ -29,7 +33,10 @@ export const SiteLink = (props: {
           className
         )}
         style={{ /* For iOS safari */ wordBreak: 'break-word' }}
-        onClick={(e) => e.stopPropagation()}
+        onClick={(e) => {
+          e.stopPropagation()
+          if (onClick) onClick()
+        }}
       >
         {children}
       </a>
diff --git a/web/hooks/use-seen-contracts.ts b/web/hooks/use-seen-contracts.ts
index 68e4c71d..58ff1c54 100644
--- a/web/hooks/use-seen-contracts.ts
+++ b/web/hooks/use-seen-contracts.ts
@@ -1,8 +1,7 @@
 import _ from 'lodash'
 import { useEffect, RefObject, useState } from 'react'
 import { Contract } from '../../common/contract'
-import { User } from '../../common/user'
-import { logView } from '../lib/firebase/views'
+import { trackView } from '../lib/firebase/tracking'
 import { useIsVisible } from './use-is-visible'
 
 export const useSeenContracts = () => {
@@ -19,8 +18,7 @@ export const useSeenContracts = () => {
 
 export const useSaveSeenContract = (
   ref: RefObject<Element>,
-  contract: Contract,
-  user: User | null | undefined
+  contract: Contract
 ) => {
   const isVisible = useIsVisible(ref)
 
@@ -32,9 +30,9 @@ export const useSaveSeenContract = (
       }
       localStorage.setItem(key, JSON.stringify(newSeenContracts))
 
-      if (user) logView(user.id, contract.id)
+      trackView(contract.id)
     }
-  }, [isVisible, contract, user])
+  }, [isVisible, contract])
 }
 
 const key = 'feed-seen-contracts'
diff --git a/web/lib/firebase/tracking.ts b/web/lib/firebase/tracking.ts
new file mode 100644
index 00000000..4d609f68
--- /dev/null
+++ b/web/lib/firebase/tracking.ts
@@ -0,0 +1,36 @@
+import { doc, collection, setDoc } from 'firebase/firestore'
+import _ from 'lodash'
+
+import { db } from './init'
+import { ClickEvent, View } from '../../../common/tracking'
+import { listenForLogin, User } from './users'
+
+let user: User | null = null
+if (typeof window !== 'undefined') {
+  listenForLogin((u) => (user = u))
+}
+
+export async function trackView(contractId: string) {
+  if (!user) return
+  const ref = doc(collection(db, 'private-users', user.id, 'views'))
+
+  const view: View = {
+    contractId,
+    timestamp: Date.now(),
+  }
+
+  return await setDoc(ref, view)
+}
+
+export async function trackClick(contractId: string) {
+  if (!user) return
+  const ref = doc(collection(db, 'private-users', user.id, 'events'))
+
+  const clickEvent: ClickEvent = {
+    type: 'click',
+    contractId,
+    timestamp: Date.now(),
+  }
+
+  return await setDoc(ref, clickEvent)
+}
diff --git a/web/lib/firebase/views.ts b/web/lib/firebase/views.ts
deleted file mode 100644
index af110b6b..00000000
--- a/web/lib/firebase/views.ts
+++ /dev/null
@@ -1,16 +0,0 @@
-import { doc, collection, setDoc } from 'firebase/firestore'
-import _ from 'lodash'
-
-import { db } from './init'
-import { View } from '../../../common/view'
-
-export async function logView(userId: string, contractId: string) {
-  const ref = doc(collection(db, 'private-users', userId, 'views'))
-
-  const view: View = {
-    contractId,
-    timestamp: Date.now(),
-  }
-
-  return await setDoc(ref, view)
-}