diff --git a/web/components/fast-fold-following.tsx b/web/components/fast-fold-following.tsx
new file mode 100644
index 00000000..d4d350ee
--- /dev/null
+++ b/web/components/fast-fold-following.tsx
@@ -0,0 +1,107 @@
+import clsx from 'clsx'
+import { useState } from 'react'
+import { SearchIcon } from '@heroicons/react/outline'
+
+import { User } from '../../common/user'
+import { followFoldFromSlug, unfollowFoldFromSlug } from '../lib/firebase/folds'
+import { Row } from './layout/row'
+import { Spacer } from './layout/spacer'
+
+function FollowFoldButton(props: {
+  fold: { slug: string; name: string }
+  user: User | null | undefined
+  isFollowed?: boolean
+}) {
+  const { fold, user, isFollowed } = props
+  const { slug, name } = fold
+
+  const [followed, setFollowed] = useState(isFollowed)
+
+  const onClick = async () => {
+    if (followed) {
+      if (user) await unfollowFoldFromSlug(slug, user.id)
+      setFollowed(false)
+    } else {
+      if (user) await followFoldFromSlug(slug, user.id)
+      setFollowed(true)
+    }
+  }
+
+  return (
+    <div
+      className={clsx(
+        'rounded-full border-2 px-4 py-1 shadow-md',
+        'cursor-pointer',
+        followed ? 'bg-gray-300 border-gray-300' : 'bg-white'
+      )}
+      onClick={onClick}
+    >
+      <span className="text-sm text-gray-500">{name}</span>
+    </div>
+  )
+}
+
+function FollowFolds(props: {
+  folds: { slug: string; name: string }[]
+  followedFoldSlugs: string[]
+  noLabel?: boolean
+  className?: string
+  user: User | null | undefined
+}) {
+  const { folds, noLabel, className, user, followedFoldSlugs } = props
+
+  return (
+    <Row className={clsx('flex-wrap items-center gap-2', className)}>
+      {folds.length > 0 && (
+        <>
+          {!noLabel && <div className="mr-1 text-gray-500">Communities</div>}
+          {folds.map((fold) => (
+            <FollowFoldButton
+              key={fold.slug + followedFoldSlugs.length}
+              user={user}
+              fold={fold}
+              isFollowed={followedFoldSlugs.includes(fold.slug)}
+            />
+          ))}
+        </>
+      )}
+    </Row>
+  )
+}
+
+export const FastFoldFollowing = (props: {
+  followedFoldSlugs: string[]
+  user: User | null | undefined
+}) => {
+  const { followedFoldSlugs, user } = props
+
+  return (
+    <>
+      <Row className="mx-3 mb-3 items-center gap-2 text-sm text-gray-800">
+        <SearchIcon className="inline h-5 w-5" aria-hidden="true" />
+        Personalize your feed — click on a community to follow
+      </Row>
+
+      <FollowFolds
+        className="mx-2"
+        noLabel
+        user={user}
+        followedFoldSlugs={followedFoldSlugs}
+        folds={[
+          { name: 'Politics', slug: 'politics' },
+          { name: 'Crypto', slug: 'crypto' },
+          { name: 'Sports', slug: 'sports' },
+          { name: 'Science', slug: 'science' },
+          { name: 'Covid', slug: 'covid' },
+          { name: 'AI', slug: 'ai' },
+          {
+            name: 'Manifold Markets',
+            slug: 'manifold-markets',
+          },
+        ]}
+      />
+
+      <Spacer h={10} />
+    </>
+  )
+}
diff --git a/web/components/follow-fold-button.tsx b/web/components/follow-fold-button.tsx
index 106b2489..f394aae9 100644
--- a/web/components/follow-fold-button.tsx
+++ b/web/components/follow-fold-button.tsx
@@ -11,7 +11,7 @@ export function FollowFoldButton(props: { fold: Fold; className?: string }) {
   const following = useFollowingFold(fold, user)
 
   const onFollow = () => {
-    if (user) followFold(fold, user)
+    if (user) followFold(fold.id, user.id)
   }
 
   const onUnfollow = () => {
diff --git a/web/components/tags-list.tsx b/web/components/tags-list.tsx
index e307c577..7e02d5f9 100644
--- a/web/components/tags-list.tsx
+++ b/web/components/tags-list.tsx
@@ -1,4 +1,5 @@
 import clsx from 'clsx'
+
 import { Row } from './layout/row'
 import { SiteLink } from './site-link'
 
@@ -47,6 +48,7 @@ export function TagsList(props: {
 export function FoldTag(props: { fold: { slug: string; name: string } }) {
   const { fold } = props
   const { slug, name } = fold
+
   return (
     <SiteLink href={`/fold/${slug}`} className="flex items-center">
       <div
diff --git a/web/lib/firebase/folds.ts b/web/lib/firebase/folds.ts
index c5a70a2c..d1170565 100644
--- a/web/lib/firebase/folds.ts
+++ b/web/lib/firebase/folds.ts
@@ -118,9 +118,9 @@ export function listenForFold(
   return listenForValue(doc(foldCollection, foldId), setFold)
 }
 
-export function followFold(fold: Fold, user: User) {
-  const followDoc = doc(foldCollection, fold.id, 'followers', user.id)
-  return setDoc(followDoc, { userId: user.id })
+export function followFold(foldId: string, userId: string) {
+  const followDoc = doc(foldCollection, foldId, 'followers', userId)
+  return setDoc(followDoc, { userId })
 }
 
 export function unfollowFold(fold: Fold, user: User) {
@@ -128,6 +128,26 @@ export function unfollowFold(fold: Fold, user: User) {
   return deleteDoc(followDoc)
 }
 
+export async function followFoldFromSlug(slug: string, userId: string) {
+  const snap = await getDocs(query(foldCollection, where('slug', '==', slug)))
+  if (snap.empty) return undefined
+
+  const foldDoc = snap.docs[0]
+  const followDoc = doc(foldDoc.ref, 'followers', userId)
+
+  return setDoc(followDoc, { userId })
+}
+
+export async function unfollowFoldFromSlug(slug: string, userId: string) {
+  const snap = await getDocs(query(foldCollection, where('slug', '==', slug)))
+  if (snap.empty) return undefined
+
+  const foldDoc = snap.docs[0]
+  const followDoc = doc(foldDoc.ref, 'followers', userId)
+
+  return deleteDoc(followDoc)
+}
+
 export function listenForFollow(
   fold: Fold,
   user: User,
diff --git a/web/pages/folds.tsx b/web/pages/folds.tsx
index cd59fac9..170f5672 100644
--- a/web/pages/folds.tsx
+++ b/web/pages/folds.tsx
@@ -73,7 +73,8 @@ export default function Folds(props: {
 
             <div className="mb-6 text-gray-500">
               Communities on Manifold are centered around a collection of
-              markets.
+              markets. Follow a community to personalize your feed and receive
+              relevant updates.
             </div>
           </Col>
 
diff --git a/web/pages/home.tsx b/web/pages/home.tsx
index 6ddba66c..f834e18f 100644
--- a/web/pages/home.tsx
+++ b/web/pages/home.tsx
@@ -17,12 +17,10 @@ import { Fold } from '../../common/fold'
 import { filterDefined } from '../../common/util/array'
 import { useUserBetContracts } from '../hooks/use-user-bets'
 import { LoadingIndicator } from '../components/loading-indicator'
-import { FoldTagList } from '../components/tags-list'
-import { SearchIcon } from '@heroicons/react/outline'
 import { Row } from '../components/layout/row'
 import { SparklesIcon } from '@heroicons/react/solid'
 import { useFollowedFolds } from '../hooks/use-fold'
-import { SiteLink } from '../components/site-link'
+import { FastFoldFollowing } from '../components/fast-fold-following'
 
 export async function getStaticProps() {
   let [contracts, folds] = await Promise.all([
@@ -116,39 +114,19 @@ const Home = (props: {
         <Col className="w-full max-w-3xl">
           <FeedCreate user={user ?? undefined} />
           <Spacer h={6} />
-          <Row className="mx-3 mb-3 items-center gap-2 text-sm text-gray-800">
-            <SearchIcon className="inline h-5 w-5" aria-hidden="true" />
-            Explore our communities
-          </Row>
-          <FoldTagList
-            className="mx-2"
-            noLabel
-            folds={[
-              { name: 'Politics', slug: 'politics' },
-              { name: 'Crypto', slug: 'crypto' },
-              { name: 'Sports', slug: 'sports' },
-              { name: 'Science', slug: 'science' },
-              { name: 'Covid', slug: 'covid' },
-              { name: 'AI', slug: 'ai' },
-              {
-                name: 'Manifold Markets',
-                slug: 'manifold-markets',
-              },
-            ]}
-          />
-          <Spacer h={10} />
+
+          {followedFolds.length === 0 && (
+            <FastFoldFollowing
+              user={user}
+              followedFoldSlugs={followedFolds.map((f) => f.slug)}
+            />
+          )}
+
           <Col className="mx-3 mb-3 gap-2 text-sm text-gray-800 sm:flex-row">
             <Row className="gap-2">
               <SparklesIcon className="inline h-5 w-5" aria-hidden="true" />
               <span className="whitespace-nowrap">Recent activity</span>
-              <span className="hidden sm:flex">—</span>
             </Row>
-            <div className="text-gray-500 sm:text-gray-800">
-              <SiteLink href="/folds" className="font-semibold">
-                Follow a community
-              </SiteLink>{' '}
-              to personalize
-            </div>
           </Col>
 
           {activeContracts ? (